Articles Tagged ‘Grolsch’


Absolut partners with the AGO’s First Thursdays

In keeping with its arts-focused global marketing strategy, the vodka brand is targeting Toronto 20-somethings at the downtown gallery.


Going bigger with activations: TIFF’s repeat sponsors

L’Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.


TIFF takes King Street

This year’s festival is closing the street down with its Festival Street event, featuring film-inspired brand activations and pop-up entertainment.

field trip hula hoop

Arts & Crafts expands family focus at Field Trip

The record label is aiming to establish itself as a lifestyle brand by targeting young parents who still like to rock.


Canada takes four at Internationalist Awards

Twos Golds and two Silvers went to the nominated agencies at last night’s awards in New York.


Canada shortlisted for four Internationalist Awards

PHD Canada is up for two at the awards, which honour innovation in media and will be handed out at the end of the month in New York City.


In a TIFF: Grolsch hosts an Open House

The beer brand is hosting patio space with performances by artists and musicians, and is also the presenting sponsor of the TIFF Discovery program.

Canada Goose

In a TIFF: New sponsors spill activation details

MiC speaks with new sponsor Canada Goose on its amateur filmmaking contest, and returning sponsor Skyy Vodka on how it’s shaking up this year’s activation.


Grolsch gets app-y with TIFF and The Grid

The Torstar weekly is helping the beer brand activate its festival sponsorship with an app that curates social media feeds and provides exclusive content.


Grolsch signs TIFF deal

The beer brand’s general manager tells MiC the new deal aligns well with its target of young urbanites.