Articles Tagged ‘GroupM Canada’
Year in Review: Kevin Johnson and Ben Seaton on media that connects
Media in Canada interviews execs at Canada’s leading agencies to get their take on 2024 and what we can expect for next year.
What strategy should brands take during the LCBO strike?
Now in its 13th day, the work stoppage has closed some 669 liquor stores, affecting brands big and small.
New GroupM division to focus on government
This is the third specialized unit launched by GroupM Canada this year.
Rogers Sports & Media settles into the Mouse House
RSM is handling ad sales for the new Disney+ AVOD tier, which launched this week with a host of beta clients from major agencies.
EssenceMediacom names VP of sports, entertainment and culture
Jeff Webb joins from Rogers Sports & Media to help clients develop their strategies and identify new opportunities.
The future of advertising is empowering campaigns with human impact
Kevin Johnson, CEO of GroupM, spoke with Urania Agas, CEO of EssenceMediacom, about how some of 2023’s biggest campaigns shaped their plans for the next year.
Why are Indigenous people overlooked in media plans?
Urban-centric research, U.S.-centric briefs and an overall lack of understanding means a lack of purposeful outreach compared to other communities.
EssenceMediacom officially launches
GroupM’s newly merged agency has a headcount over 275 in Canada, led by CEO Urania Agas.
Netflix launches ad-supported subscription tier
Media buyers welcome the addition of more AVOD opportunities but say expanded targeting options and subscriber audience details are needed.
Mindshare Canada hires Lesley Conway as CEO
The agency’s new leader brings years of senior experience from the likes of Hatch64, Bell and Astral.
MediaCom and Essence merged as part of GroupM restructure
Other changes include the creation of a new performance division and finalizing the combination of Mindshare with Neo.
Wavemaker Canada names new CEO
Coming from the software and IT world, Ryan Webber will also join GroupM Canada’s executive committee.
GroupM Canada asks clients to pledge 2% to Black and diverse media
The agency’s new responsible investment initiatives follows a positive response to a similar pledge in the U.S. last year.
Kevin Johnson wants more action to make media more inclusive
GroupM Canada’s CEO is the third participant in our annual Wish List.
Canada to recoup its 2020 ad spend decline, and then some: report
A GroupM report projects TV, OOH and digital will experience the most significant growth.
