Articles Tagged ‘GroupM’

GroupM levels up leadership team
Emily Del Greco has been tasked with handling operations, partnerships, strategy and corporate development.

GroupM is partnering with Universal Music for its catalogue and data
The agency also recently landed Johnson & Johnson’s US and Canada media business.

GroupM EVP Jim Kozak joins Vancouver Canucks organization
The sports marketing expert is leaving GroupM Sports and Live to pursue the business side of the hockey world.

WPP taps Kevin Johnson as president in Canada
Johnson will continue to work as CEO of GroupM as he takes on this new role.

Newcomers are consuming Canadian media before they arrive
According to study conducted by GroupM, CMDC, and Kijiji Canada, new Canadians still represent an untapped market.

Vividata appoints new VP research and development
Kevin Clowes was most recently the analytics lead for GroupM Nexus.

WPP guidance flat amid strength in the U.S., decline in Canada
The ad giant improved its Q2 by agreeing to sell off communications firm FGS

Creative Fire and GroupM make partnership official
The official collaboration is meant to enable Indigenous opportunities and advance reconciliation

MiC Roundtable, Part 3: how the industry can thrive in the future
Industry leaders talk challenges they may face in five years.

MiC roundtable, Part 2: forecasting mass audiences and role of AI
Industry leaders discuss how media is evolving.

Media Roundtable, Part 1: current spend trends
Industry leaders discuss which channels they’re funneling marketing funds towards.

Connected TV is driving ad revenue growth in Canada
GroupM’s This Year Next Year mid-year forecast expects Canada’s total ad revenue to increase by 5.7%.

EssenceMediacom named Government of Canada media AOR
The agency announced a dedicated Government Practice last year and has been building up it’s portfolio of government clients.

The&Partnership combines with mSix&Partners to form T&Pm
The new fully integrated agency will operate with “AI at its heart.”