Articles Tagged ‘GroupM’

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Navigating the tricky world of online media trust

With digital media now playing an increased role in keeping people connected, GroupM dives into opinions and concerns around privacy and technology.

Kristie Crop

Wavemaker unveils new brand positioning

Two years after its creation, the GroupM agency is focusing on three key pillars of client business: unlock, maximize and transform.

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How ad spend allocation could shift during (and post) COVID-19

Will OOH slump? Will digital surge? Investment experts from GroupM and Dentsu say it’s not so simple.

Kristie Crop

Wavemaker’s three recent promotions signal change

CEO Kristie Painting says the promotions of Derek Bhopalsingh, Cory Chisholm and Andy Braunston are part of Wavemaker’s efforts to be an “agency of the future” and focus on strategy-first.

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Advanced TV products drive buoyancy in Canada

Overall, the agency predicts a 3.9% increase in Canada’s advertising market next year.

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GroupM brings Finecast to Canada

Already a success in the U.K. and Australia, Finecast allows precise audience targeting in connected TV environments.

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GroupM hires first Canadian head of data and analytics

David O’Neill’s mandate will cover all aspect of data and activation, as GroupM aims to bolster its offering for clients.

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People Moves: Innocean, GroupM and more

Kingstar promotes a media director, while specialty network Sport-Média adds a new national account manager.

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Are trust issues moving Canadians to paid models?

A new study by GroupM shows that many Canadians are vigilant about their data, and some are willing to pay to go ad-free as a result.

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How Canada’s ad spend compares to its economic growth

TV is solid, and so is ad spend in general, but does Canada’s market make it an effective place to spend?

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GroupM shuffles at the top, makes changes to [m]Platform

After one month on the job, CEO Christian Juhl has instated a refreshed C-suite team.

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GroupM looks to the future in Canada

Is Canada’s TV market ahead of other countries? And is there really potential in TikTok to grow?

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Just how big is the ad fraud problem?

The prevalence of bad digital practices may be lower than once thought, especially in Canada.