Articles Tagged ‘GroupM’

GroupM levels up leadership team

Emily Del Greco has been tasked with handling operations, partnerships, strategy and corporate development.

GroupM releases positive This Year Next Year report

Both linear and streaming TV will grow 6% next year, while retail media will see double-digit growth for the next two years.

GroupM EVP Jim Kozak joins Vancouver Canucks organization

The sports marketing expert is leaving GroupM Sports and Live to pursue the business side of the hockey world.

WPP taps Kevin Johnson as president in Canada

Johnson will continue to work as CEO of GroupM as he takes on this new role.

Newcomers are consuming Canadian media before they arrive

According to study conducted by GroupM, CMDC, and Kijiji Canada, new Canadians still represent an untapped market.

Vividata appoints new VP research and development

Kevin Clowes was most recently the analytics lead for GroupM Nexus.

WPP guidance flat amid strength in the U.S., decline in Canada

The ad giant improved its Q2 by agreeing to sell off communications firm FGS

Creative Fire and GroupM make partnership official

The official collaboration is meant to enable Indigenous opportunities and advance reconciliation

MiC Roundtable, Part 3: how the industry can thrive in the future

Industry leaders talk challenges they may face in five years.

MiC roundtable, Part 2: forecasting mass audiences and role of AI

Industry leaders discuss how media is evolving.

Media Roundtable, Part 1: current spend trends

Industry leaders discuss which channels they’re funneling marketing funds towards.

Connected TV is driving ad revenue growth in Canada

GroupM’s This Year Next Year mid-year forecast expects Canada’s total ad revenue to increase by 5.7%.

The&Partnership combines with mSix&Partners to form T&Pm

The new fully integrated agency will operate with “AI at its heart.”