Articles Tagged ‘GroupM’

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The ongoing growth of ecommerce: report

The global GroupM report also calls out responsible investing and connected TV as key areas brands and agencies should be focused on.

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Why media agencies are thinking about responsible investment

Directing millions of dollars in media spending means agencies have another dimension to consider when it comes to DEI and sustainability goals.

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IPG and WPP return to growth

Both holding companies are optimistic about their outlooks for the rest of the year, with WPP revealing more details about its new data offering.

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GroupM names first global president of commerce

Andrew Ruegger has been tasked with scaling the agency’s commerce-focused products and services for clients.

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ICYMI: WPP plans to centralize data capabilities

Plus, Corus announces a slate of influencer-led digital series and TVA gives Escouade 99 a second season.

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GroupM and Index Exchange reveal results of preferred partnership

One year into the deal, the two companies have expanded the premium supply partnership globally.

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GroupM tops Canada’s 2020 media billings: Comvergence

Mediacom, Mindshare and Wavemaker had the highest net new business in a year where Rogers, Uber and HBC were the big accounts on the move.

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GroupM launches tool to make more ethical data decisions

The Data Ethics Compass will help agencies and clients make more subjective decisions about the data behind their plans.

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People Moves: GroupM global, TLN and more

Plus, La Presse staffs up at the senior level as it focuses on transformation.

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GroupM leads globally, Omnicom in Canada: RECMA

The rankings are based off of qualitative scores including resources in digital and content, and client profile.

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Media is the strong point for WPP as its declines soften

The holding company feels relatively optimistic about momentum as it picks up new business and media begins to rebound.

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Mindshare global CEO is out

Nick Emery has been ousted following what management calls “a clear breach of the company’s code of conduct.”

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Creative fares better than media in Q2 for WPP

A 15.1% drop puts the holding co. somewhere in the middle when it comes to performance among the major networks.

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People Moves: Carat, Theo and more

Plus, Enthusiast Gaming makes an acquisition and staffs up accordingly.

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Tech and media vet takes top post at GroupM North America

Kirk McDonald’s philosophies include making advertising less interruptive and a “more valued part of the media experience.”