Articles Tagged ‘GroupM’

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Creative fares better than media in Q2 for WPP

A 15.1% drop puts the holding co. somewhere in the middle when it comes to performance among the major networks.

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People Moves: Carat, Theo and more

Plus, Enthusiast Gaming makes an acquisition and staffs up accordingly.

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Tech and media vet takes top post at GroupM North America

Kirk McDonald’s philosophies include making advertising less interruptive and a “more valued part of the media experience.”

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Wavemaker tunes in with social listening

Wavemaker Listens helps clients understand audiences and consumer conversations by turning social signals into actionable insights.

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Global ad spend is down, but it could be worse

Globally, OOH is expected to fall by 25% this year – but it will rebound somewhat next year.

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What does brand safety look like in 2020?

News is controversial, uncomfortable and oftentimes grim – which is why GroupM has updated its brand safety playbook to address how to buy around it.

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MediaCom’s global CEO to step down

Stephen Allan has been with the agency since his teens, long before it was a part of WPP and GroupM.

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Navigating the tricky world of online media trust

With digital media now playing an increased role in keeping people connected, GroupM dives into opinions and concerns around privacy and technology.

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Wavemaker unveils new brand positioning

Two years after its creation, the GroupM agency is focusing on three key pillars of client business: unlock, maximize and transform.

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How ad spend allocation could shift during (and post) COVID-19

Will OOH slump? Will digital surge? Investment experts from GroupM and Dentsu say it’s not so simple.

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Wavemaker’s three recent promotions signal change

CEO Kristie Painting says the promotions of Derek Bhopalsingh, Cory Chisholm and Andy Braunston are part of Wavemaker’s efforts to be an “agency of the future” and focus on strategy-first.

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Advanced TV products drive buoyancy in Canada

Overall, the agency predicts a 3.9% increase in Canada’s advertising market next year.

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GroupM brings Finecast to Canada

Already a success in the U.K. and Australia, Finecast allows precise audience targeting in connected TV environments.

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GroupM hires first Canadian head of data and analytics

David O’Neill’s mandate will cover all aspect of data and activation, as GroupM aims to bolster its offering for clients.

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People Moves: Innocean, GroupM and more

Kingstar promotes a media director, while specialty network Sport-Média adds a new national account manager.