Articles Tagged ‘GroupM’

mobile_shopping_ecommerce_stock

Retail media is likely to grow alongside ecommerce

GroupM forecasts that it will exceed $160 billion in spending by 2027.

Gautham Pingali

GroupM appoints EVP of performance and innovation

Gautham Pingali will co-lead GroupM Nexus, the agency group’s new performance media organization.

pexels-cottonbro-3943714

Big digital companies have been clawing back their ad spend

But GroupM’s analysis also found dips in growth have largely been in line with revenue declines.

pexels-karolina-grabowska-4202254

GroupM sets plan to refine media’s ‘insufficient’ sustainability efforts

The framework for reducing emissions in the ad supply chain came with a report calling out the lack of progress the industry has made thus far.

pexels-mikhail-nilov-7828315

Canadian ad revenue expected to outpace other English markets

GroupM’s latest forecast also expects media inflation here to rise at roughly the global average.

Lesley C-Mindshare

Mindshare Canada hires Lesley Conway as CEO

The agency’s new leader brings years of senior experience from the likes of Hatch64, Bell and Astral.

fortnite

WPP partners with Epic Games to explore the metaverse

The maker of Fortnite and Unreal Engine will tutor the agency on how to make immersive, virtual experiences.

MediaCom Exec Final

New CEO among executive promotions at MediaCom Canada

Urania Agas takes on the role as several other long-time staff get new leadership duties.

GroupM-OPT

MediaCom and Essence merged as part of GroupM restructure

Other changes include the creation of a new performance division and finalizing the combination of Mindshare with Neo.

Ryan_Webber_headshot

Wavemaker Canada names new CEO

Coming from the software and IT world, Ryan Webber will also join GroupM Canada’s executive committee.

pexels-christina-morillo-1181396

GroupM launches 12-week associate training program

Launch Pad focuses on recruiting across underrepresented groups and communities to provide a career entry point.

Copied from strategy - cookie-crumble

How privacy concerns could shape the cookieless future

New legislation and growing consumer awareness will impact what targeting data is available and how it is used.