Articles Tagged ‘GroupM’
MiC Roundtable, Part 3: how the industry can thrive in the future
Industry leaders talk challenges they may face in five years.
MiC roundtable, Part 2: forecasting mass audiences and role of AI
Industry leaders discuss how media is evolving.
Media Roundtable, Part 1: current spend trends
Industry leaders discuss which channels they’re funneling marketing funds towards.
Connected TV is driving ad revenue growth in Canada
GroupM’s This Year Next Year mid-year forecast expects Canada’s total ad revenue to increase by 5.7%.
EssenceMediacom named Government of Canada media AOR
The agency announced a dedicated Government Practice last year and has been building up it’s portfolio of government clients.
The&Partnership combines with mSix&Partners to form T&Pm
The new fully integrated agency will operate with “AI at its heart.”
Two new executives hired at Wavemaker
The new execs bring a combined 30 years of experience to the company’s team in Montreal.
How agencies are using artificial intelligence
AI is enhancing productivity and campaign effectiveness but humans are overseeing the work, making the decisions and pushing all the buttons.
MiC’s Preview Review: Glassroom, GroupM
Media in Canada interviews Scott Stewart and Kevin Johnson in the final part of our predictions series.
GroupM projects 5.7% growth in Canada’s 2024 ad revenue
The annual “This Year, Next Year” report from GroupM predicts that 2024 in Canada will be even better with ad revenue growing to 5.7%
Billings growth projected for Canada’s top six media shops
The latest COMvergence report for Q1-Q3 puts Omnicom Media Group in the number one spot for projected billings and new business wins in 2023.
Royal Canadian Legion organizes two minutes of media silence
The non-profit gives Canadians a break from digital ads during the moment of observation.
Kirk McDonald to exit GroupM
The North American CEO will step down at the end of the year.
EssenceMediacom names VP of sports, entertainment and culture
Jeff Webb joins from Rogers Sports & Media to help clients develop their strategies and identify new opportunities.
2023 Media Leader of the Year nominee: Kevin Johnson
Our second MLOY finalist has made it his mission to support ethical, responsible and sustainable media investments.
