Articles Tagged ‘GroupM’
GroupM strikes partnership to understand the carbon cost of transferring ad data
Technology from SeenThis will be integrated into the company’s planning tools and carbon calculator.
GroupM Nexus rolls out Fusion platform following successful trial
The platform was initially built as a planning tool, but its second phase will include the ability to buy and activate retail media campaigns.
GroupM launches new sports division
Industry veteran Jim Kozak will lead GroupM Sports & Live, which aims to provide comprehensive support for programs in a rapidly growing space.
Omnicom, OMD lead Canadian COMvergence rankings for another year
Cossette, UM, Carat and Initiative rounded out the top five agencies.
GroupM tops global COMvergence rankings for 2022
OMD topped the network rankings, though EssenceMediacom is primed to take the top spot for 2023.
GroupM brings evolved entertainment division to Canada
Led by industry veteran Daniel Mekinda, GroupM Motion Entertainment will produce content across TV, film and digital channels.
GroupM predicts Canadian ad revenue growth will be slightly lower than expected
The company’s mid-year forecast also expects retail media spending to exceed TV by 2028.
Mindshare hires Nancy Hall as North American CEO
The former Matterkind CEO will lead agency operations across Canada and the U.S.
GroupM commits part of its ad buying to Torstar
The agency group’s Canadian arm is delivering locally on a global priority.
GroupM combines commerce capabilities under its performance unit
The company has also elevated Samantha Bukowksi to lead the team and integrate with work being done across the company’s media agencies.
What are the advantages of addressable TV?
GroupM research found more short-term recognizability and long-term emotional relevance.
WPP signs on to global news support program
Through Group M, the holding company will help the Media Freedom Cohort pursue sustainable funding for responsible outlets.
GroupM boosts diverse media pledge to 5%
The company is also expanding its Media Inclusion Initiative to include Hispanic, AAPI and 2SLGBTQ+ owned or focused media.
Wavemaker, Publicis win global Adobe media duties
The review consolidated work previously split between 17 different agencies.
Why are Indigenous people overlooked in media plans?
Urban-centric research, U.S.-centric briefs and an overall lack of understanding means a lack of purposeful outreach compared to other communities.
