Articles Tagged ‘GroupM’
EssenceMediacom officially launches
GroupM’s newly merged agency has a headcount over 275 in Canada, led by CEO Urania Agas.
GroupM signs on for Vividata’s SCC/Digital Database
The agency group and its clients will have access to survey and behaviour data from more than 42,000 respondents.
Retail media and connected TV will help defend against ad declines in 2023
GroupM’s forecast also finds that, in Canada, linear TV is still on a growth trajectory.
Retail media is likely to grow alongside ecommerce
GroupM forecasts that it will exceed $160 billion in spending by 2027.
GroupM appoints EVP of performance and innovation
Gautham Pingali will co-lead GroupM Nexus, the agency group’s new performance media organization.
Big digital companies have been clawing back their ad spend
But GroupM’s analysis also found dips in growth have largely been in line with revenue declines.
GroupM sets plan to refine media’s ‘insufficient’ sustainability efforts
The framework for reducing emissions in the ad supply chain came with a report calling out the lack of progress the industry has made thus far.
Canadian ad revenue expected to outpace other English markets
GroupM’s latest forecast also expects media inflation here to rise at roughly the global average.
Wavemaker named global AOR for Audible
The agency’s offices in 10 countries will be working as part of a network delivering an approach tailored to each market.
Mindshare Canada hires Lesley Conway as CEO
The agency’s new leader brings years of senior experience from the likes of Hatch64, Bell and Astral.
WPP partners with Epic Games to explore the metaverse
The maker of Fortnite and Unreal Engine will tutor the agency on how to make immersive, virtual experiences.
New CEO among executive promotions at MediaCom Canada
Urania Agas takes on the role as several other long-time staff get new leadership duties.
MediaCom and Essence merged as part of GroupM restructure
Other changes include the creation of a new performance division and finalizing the combination of Mindshare with Neo.
Wavemaker Canada names new CEO
Coming from the software and IT world, Ryan Webber will also join GroupM Canada’s executive committee.
