Articles Tagged ‘GroupM’
What are the advantages of addressable TV?
GroupM research found more short-term recognizability and long-term emotional relevance.
WPP signs on to global news support program
Through Group M, the holding company will help the Media Freedom Cohort pursue sustainable funding for responsible outlets.
GroupM boosts diverse media pledge to 5%
The company is also expanding its Media Inclusion Initiative to include Hispanic, AAPI and 2SLGBTQ+ owned or focused media.
Wavemaker, Publicis win global Adobe media duties
The review consolidated work previously split between 17 different agencies.
Why are Indigenous people overlooked in media plans?
Urban-centric research, U.S.-centric briefs and an overall lack of understanding means a lack of purposeful outreach compared to other communities.
EssenceMediacom officially launches
GroupM’s newly merged agency has a headcount over 275 in Canada, led by CEO Urania Agas.
GroupM signs on for Vividata’s SCC/Digital Database
The agency group and its clients will have access to survey and behaviour data from more than 42,000 respondents.
Retail media and connected TV will help defend against ad declines in 2023
GroupM’s forecast also finds that, in Canada, linear TV is still on a growth trajectory.
Retail media is likely to grow alongside ecommerce
GroupM forecasts that it will exceed $160 billion in spending by 2027.
GroupM appoints EVP of performance and innovation
Gautham Pingali will co-lead GroupM Nexus, the agency group’s new performance media organization.
Big digital companies have been clawing back their ad spend
But GroupM’s analysis also found dips in growth have largely been in line with revenue declines.
GroupM sets plan to refine media’s ‘insufficient’ sustainability efforts
The framework for reducing emissions in the ad supply chain came with a report calling out the lack of progress the industry has made thus far.
Canadian ad revenue expected to outpace other English markets
GroupM’s latest forecast also expects media inflation here to rise at roughly the global average.
Wavemaker named global AOR for Audible
The agency’s offices in 10 countries will be working as part of a network delivering an approach tailored to each market.
