Articles Tagged ‘GroupM’
How privacy concerns could shape the cookieless future
New legislation and growing consumer awareness will impact what targeting data is available and how it is used.
Starcom tops Canada’s 2021 media new business rankings
The total value of account wins in Canada was $835 million, according to COMvergence.
General Mills names Mindshare Canada as AOR
The CPG aligns its Canadian assignment with the GroupM agency, which handles buying in 15 markets globally.
From CARD: How media leaders are keeping teams connected
Our roundtable of agency execs share what they’re doing to keep their existing talent motivated.
From CARD: How are media leaders navigating recruitment?
Agency execs Shelley Smit, Kevin Johnson, Noah Vardon, Sarah Thompson and Devon MacDonald share what they’re doing to attract and retain talent.
Alison Demelis departs MediaCom Canada
She will join LinkedIn Canada to run enterprise sales.
GroupM launches its own programmatic platform
GroupM Premium Marketplace has been designed to increase transparency and efficiency.
Julie Kerr leaves GroupM to join CBC
Kerr will focus on defining and delivering the corporation’s digital advertising products in the newly-created role.
GroupM forecasts faster ad industry growth than previously expected
Digital will continue to control the largest portion of ad spending while TV remains an important medium for brands.
GroupM Canada picks Kevin Johnson as new CEO
The former Mediacom CEO takes over leadership of WPP’s media group from Stuart Garvie, while Urania Agas takes over his former duties.
GroupM drives WPP revenue growth in Q3
Organic revenue grew by 15.7% in Q3, driven by both of its integrated agencies and specialist offerings.
Seif Khemaissia joins GroupM in new dual role
The data and programmatic expert will drive capabilities across the network in addition to managing Xaxis.
Wavemaker integrates Amazon’s audience API into planning
The partnership comes following last week’s ecomm-focused venture between WPP and Snap.
