Articles Tagged ‘GroupM’
GroupM launches its own programmatic platform
GroupM Premium Marketplace has been designed to increase transparency and efficiency.
Julie Kerr leaves GroupM to join CBC
Kerr will focus on defining and delivering the corporation’s digital advertising products in the newly-created role.
GroupM forecasts faster ad industry growth than previously expected
Digital will continue to control the largest portion of ad spending while TV remains an important medium for brands.
GroupM Canada picks Kevin Johnson as new CEO
The former Mediacom CEO takes over leadership of WPP’s media group from Stuart Garvie, while Urania Agas takes over his former duties.
GroupM drives WPP revenue growth in Q3
Organic revenue grew by 15.7% in Q3, driven by both of its integrated agencies and specialist offerings.
Seif Khemaissia joins GroupM in new dual role
The data and programmatic expert will drive capabilities across the network in addition to managing Xaxis.
Wavemaker integrates Amazon’s audience API into planning
The partnership comes following last week’s ecomm-focused venture between WPP and Snap.
Wavemaker wins De’Longhi in North America
The assignment also covers the Braun and Kenwood kitchen appliance brands.
Wavemaker names precision marketing, investment VPs
Tracey Weinrib joins from the agency’s Sydney office, while Chimi Nwagbara makes the jump from Mediacom.
WPP reports solid Q2 growth
The Canadian market was one of the company’s strongest, with GroupM performing particularly well during the first half of the year.
The ongoing growth of ecommerce: report
The global GroupM report also calls out responsible investing and connected TV as key areas brands and agencies should be focused on.
Why media agencies are thinking about responsible investment
Directing millions of dollars in media spending means agencies have another dimension to consider when it comes to DEI and sustainability goals.
IPG and WPP return to growth
Both holding companies are optimistic about their outlooks for the rest of the year, with WPP revealing more details about its new data offering.
GroupM names first global president of commerce
Andrew Ruegger has been tasked with scaling the agency’s commerce-focused products and services for clients.
