Articles Tagged ‘GroupM’
Seif Khemaissia joins GroupM in new dual role
The data and programmatic expert will drive capabilities across the network in addition to managing Xaxis.
Wavemaker integrates Amazon’s audience API into planning
The partnership comes following last week’s ecomm-focused venture between WPP and Snap.
Wavemaker wins De’Longhi in North America
The assignment also covers the Braun and Kenwood kitchen appliance brands.
Wavemaker names precision marketing, investment VPs
Tracey Weinrib joins from the agency’s Sydney office, while Chimi Nwagbara makes the jump from Mediacom.
WPP reports solid Q2 growth
The Canadian market was one of the company’s strongest, with GroupM performing particularly well during the first half of the year.
The ongoing growth of ecommerce: report
The global GroupM report also calls out responsible investing and connected TV as key areas brands and agencies should be focused on.
Why media agencies are thinking about responsible investment
Directing millions of dollars in media spending means agencies have another dimension to consider when it comes to DEI and sustainability goals.
IPG and WPP return to growth
Both holding companies are optimistic about their outlooks for the rest of the year, with WPP revealing more details about its new data offering.
GroupM names first global president of commerce
Andrew Ruegger has been tasked with scaling the agency’s commerce-focused products and services for clients.
ICYMI: WPP plans to centralize data capabilities
Plus, Corus announces a slate of influencer-led digital series and TVA gives Escouade 99 a second season.
GroupM and Index Exchange reveal results of preferred partnership
One year into the deal, the two companies have expanded the premium supply partnership globally.
GroupM tops Canada’s 2020 media billings: Comvergence
Mediacom, Mindshare and Wavemaker had the highest net new business in a year where Rogers, Uber and HBC were the big accounts on the move.
GroupM launches tool to make more ethical data decisions
The Data Ethics Compass will help agencies and clients make more subjective decisions about the data behind their plans.
People Moves: GroupM global, TLN and more
Plus, La Presse staffs up at the senior level as it focuses on transformation.
