Articles Tagged ‘GroupM’
GroupM leads globally, Omnicom in Canada: RECMA
The rankings are based off of qualitative scores including resources in digital and content, and client profile.
Media is the strong point for WPP as its declines soften
The holding company feels relatively optimistic about momentum as it picks up new business and media begins to rebound.
Mindshare global CEO is out
Nick Emery has been ousted following what management calls “a clear breach of the company’s code of conduct.”
Creative fares better than media in Q2 for WPP
A 15.1% drop puts the holding co. somewhere in the middle when it comes to performance among the major networks.
People Moves: Carat, Theo and more
Plus, Enthusiast Gaming makes an acquisition and staffs up accordingly.
Tech and media vet takes top post at GroupM North America
Kirk McDonald’s philosophies include making advertising less interruptive and a “more valued part of the media experience.”
Wavemaker tunes in with social listening
Wavemaker Listens helps clients understand audiences and consumer conversations by turning social signals into actionable insights.
Global ad spend is down, but it could be worse
Globally, OOH is expected to fall by 25% this year – but it will rebound somewhat next year.
What does brand safety look like in 2020?
News is controversial, uncomfortable and oftentimes grim – which is why GroupM has updated its brand safety playbook to address how to buy around it.
MediaCom’s global CEO to step down
Stephen Allan has been with the agency since his teens, long before it was a part of WPP and GroupM.
Navigating the tricky world of online media trust
With digital media now playing an increased role in keeping people connected, GroupM dives into opinions and concerns around privacy and technology.
Wavemaker unveils new brand positioning
Two years after its creation, the GroupM agency is focusing on three key pillars of client business: unlock, maximize and transform.
How ad spend allocation could shift during (and post) COVID-19
Will OOH slump? Will digital surge? Investment experts from GroupM and Dentsu say it’s not so simple.
Wavemaker’s three recent promotions signal change
CEO Kristie Painting says the promotions of Derek Bhopalsingh, Cory Chisholm and Andy Braunston are part of Wavemaker’s efforts to be an “agency of the future” and focus on strategy-first.
Advanced TV products drive buoyancy in Canada
Overall, the agency predicts a 3.9% increase in Canada’s advertising market next year.
