Articles Tagged ‘GroupM’
GroupM brings Finecast to Canada
Already a success in the U.K. and Australia, Finecast allows precise audience targeting in connected TV environments.
GroupM hires first Canadian head of data and analytics
David O’Neill’s mandate will cover all aspect of data and activation, as GroupM aims to bolster its offering for clients.
People Moves: Innocean, GroupM and more
Kingstar promotes a media director, while specialty network Sport-Média adds a new national account manager.
MediaCom adds a new snack brand to its roster
Kind has chosen both MediaCom in Canada and the U.S. in separate reviews, allowing for synergy across the border.
Are trust issues moving Canadians to paid models?
A new study by GroupM shows that many Canadians are vigilant about their data, and some are willing to pay to go ad-free as a result.
Hasbro consolidates global media account
The toy-maker and entertainment giant has moved its business to WPP’s GroupM after seven years with OMD.
How Canada’s ad spend compares to its economic growth
TV is solid, and so is ad spend in general, but does Canada’s market make it an effective place to spend?
GroupM shuffles at the top, makes changes to [m]Platform
After one month on the job, CEO Christian Juhl has instated a refreshed C-suite team.
GroupM looks to the future in Canada
Is Canada’s TV market ahead of other countries? And is there really potential in TikTok to grow?
Just how big is the ad fraud problem?
The prevalence of bad digital practices may be lower than once thought, especially in Canada.
People Moves: GroupM, Havas, Horizon and more
Plus, Starcom has brought U.S. talent north, and Crucial Interactive has bolstered the Contobox team.
WPP: Revenue down in North America, globally
The holding co noted that although organic revenue is down, the rate of decrease is slowing.
GroupM bolsters the global C-suite
Kyoko Matsushita will replace the global CEO role at Essence left vacant by Christian Juhl.
Inside Kinetic, MiQ and Hivestack’s new DOOH tool
The OOH specialist is making big moves to give advertisers a holistic view of OOH inventory.
GroupM moves Christian Juhl to top global post
Kelly Clark will step down, with Christian Juhl of Essence taking over as CEO on Oct. 1.
