Articles Tagged ‘Havas Media’

Noah

HMG Canada taps Vardon for top spot

Noah Vardon departs Cossette Media’s The Greenhouse, taking on the new post effective immediately and will serve on the agency’s North American executive leadership team.

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ICYMI: Metroland creates new content, ad sales roles

Plus, Havas’ Colin Kinsella has departed and Canada Post is ending its epost service.

zestra

How Zestra targeted its sexual arousal medication

Havas used programmatic and careful OOH placement to reach its audience, despite content restrictions on social media.

Alex P

Alex Panousis upped at Havas

Panousis will now lead the Havas Village, which encompasses creative and digital operations, while Valérie Beauchesne has joined as VP of media.

AI love

Canadian attitudes toward love and AI

Havas’ Kirk Cavell examines how prosumers feel about tech and media in the digital dating world.

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Havas staffs up in accounts and tech

Mike Cortiula will manage buying for Reckitt Benckiser, while Jonathan Dick will lead programmatic efforts.

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ICYMI: An unconventional win for Mindshare

Plus, the AdClub taps Canada’s youngest talent.

Fil

Havas adds new VP of digital

Fil Lourenco will focus on expanding the agency’s digital horizons internally and for its clients.

D2C

The next frontier for D2C: Television

Direct-to-consumer brands in the U.S. such as Mypillow and Peloton have increased their TV spend. Should Canadian brands follow suit?

Tom Alex

Tom Olesinski steps down at Havas Media

The move will see media president Alex Panousis become the executive lead for the media group, reporting to president Lisa Evia in Chicago.