Articles Tagged ‘Havas Media’
Canada Dry launches ginger beer with spicy social game
The game, which also includes OOH, digital and influencers, is a first for the brand.
Havas Media Canada appoints new president
Louise Simkin was a partner in performance marketing, technology and analytics at Noise Digital.
The Verdict: Dialing into Universal Music Canada’s retro hotline
How Havas Media and Grassroots Marketing activated an old-school payphone to support UMC artist Noah Kahan’s mental health initiatives at his most recent appearance in Toronto.
New Establishment Media: Sydney Kirkland makes business and sustainability her top priorities
Havas Media’s director of growth created a new business model to streamline onboarding.
From CARD: How media leaders are keeping teams connected
Our roundtable of agency execs share what they’re doing to keep their existing talent motivated.
From CARD: How are media leaders navigating recruitment?
Agency execs Shelley Smit, Kevin Johnson, Noah Vardon, Sarah Thompson and Devon MacDonald share what they’re doing to attract and retain talent.
HMG Canada taps Vardon for top spot
Noah Vardon departs Cossette Media’s The Greenhouse, taking on the new post effective immediately and will serve on the agency’s North American executive leadership team.
Havas Media picks up Keurig Dr Pepper
The media agency has won both the beverage brand’s Canadian and U.S. media business.
ICYMI: Metroland creates new content, ad sales roles
Plus, Havas’ Colin Kinsella has departed and Canada Post is ending its epost service.
How Zestra targeted its sexual arousal medication
Havas used programmatic and careful OOH placement to reach its audience, despite content restrictions on social media.
Puma and Havas target sneakerheads on bevy of social platforms
To launch its Future Rider sneakers, the brand is activating across Spotify, Twitch, Snapchat and TikTok.
Alex Panousis upped at Havas
Panousis will now lead the Havas Village, which encompasses creative and digital operations, while Valérie Beauchesne has joined as VP of media.
Canadian attitudes toward love and AI
Havas’ Kirk Cavell examines how prosumers feel about tech and media in the digital dating world.
Havas wins Metro, Food Basics in Ontario
Incumbent Touché! will retain the business in Quebec.
