Articles Tagged ‘Havas Media’

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SXSW: Moving branded content to the next level

CMDC board member and Havas Media VP Maura Hanley on a native ad model that sells products and the value in branded stunts.

Maura

SXSW: the angel and the devil of data

Havas Media’s Maura Hanley on the data trends from the interactive festival in Austin.

Copied from strategy - pak

Havas consolidates Canadian agencies

Helen Pak, the former head of Facebook Canada’s Creative Shop, returns to the agency world to lead the newly formed Havas Worldwide Canada.

Maura

Havas Media adds a VP

The agency has hired Maura Hanley to the role, making her part of the executive team.

KevinJohnson

Kevin Johnson moves to MediaCom

Johnson is joining the c-suite at MediaCom, with Viki Alincy also moving to a new role at the GroupM agency.

PayPalCanada

PayPal’s first major Canadian push

The company is testing a new campaign in Toronto, launching with a coffee giveaway in the city this week.

ValerieB

Bleublancrouge adds a new media strategy supervisor

Valerie Beauchesne is joining the agency from her latest role at Havas Media.

Copied from Stream - onlineVideoPlusTwitter

Havas Media and Seevibes introduce new social TV measurement

Social Rating Point is a measure of social interactions a TV show generates expressed as a percentage of the audience.

TimsTV

Media reaction to TimsTV

Julie Myers of ZenithOptimedia Canada, Tammy Gardner of Touche Media and Kevin Johnson of Havas Media Canada share their thoughts on Tim Hortons’s new video network.

ryan fuss blue ant media

Blue Ant shares branded content success story

At the Havas Collaborative Alliance, Blue Ant Media’s Ryan Fuss effuses about the power of partnerships and his company’s success working with Starcom, Cheil and Samsung.

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Ads that serve a good cause: MiC’s Global Tour

Capital C’s Tony Chapman and Havas’ Hannah Savage weigh in on executions from Thailand’s HomePro and Lima, Peru’s UTEC.

Just eat 2

Just Eat delivers a new campaign

Produced by Bell Media, the campaign kicked off with one-night only spots that aired during eTalk and just before The Big Bang Theory.

MiiScan

MiiScan to launch with Pizza Nova

VP of business development Kal Juman dishes on details for the mobile wallet partnership with the pizza co, and how the company is expanding in North America.

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Havas Media merges MPG and Media Contacts

Kevin Johnson, SVP at Havas Media in Canada tells MiC what the news means for the agencies here.