Articles Tagged ‘Havas’
Alexandra Panousis joins Havas as president of media
The former Starcom CEO will focus on steering the agency’s media efforts while also driving collaboration.
Will we be driving ads one day? DPAA summit takeaways
Plus, is programmatic OOH really programmatic? Does the distinction even matter?
Air France signs with TIFF
The airline is looking to increase its presence in the Toronto market by strengthening its association with film.
Peter Mears named global COO at Havas
He moves over from Initiative to take on the newly created role.
Letting young girls choose the message
The Canadian Women’s Foundation celebrated the International Day of the Girl by letting the segment choose what will appear in its next campaign.
Spotted! Reese spreads out across Toronto
Hershey Canada gets its new product directly into consumers’ hands with a food-truck-focused experiential campaign.
Elle Canada gets shopping with Dior
Consumers are encouraged to click-to-buy in a new series of videos.
AToMiC jury revealed
As the Jan. 23 entry deadline approaches, check out who will be judging this year’s best in creative, entertainment, tech and media innovation.
One by AOL’s new global partner
The company has signed with Havas’ global trading desk Affiperf.
Evian brings back the babies
The Danone brand is launching yet another baby-centric campaign, this time featuring the dancing infant versions of its adult target.
Danone relaunches Silhouette
The yogurt brand is targeting women with a new look and positive tone, as well as launching a new Greek line.
Durex spices up the end of the Mayan Calendar
The company has launched the Durex Sexy Survival Guide as an extension of its “Savvy Lovers” campaign.
Euro RSCG Worldwide network rebranded as Havas Worldwide
The Toronto office is part of the rebrand, which doesn’t affect leadership at the group of agencies.
Chris Williams named IAB Canada president
The former Media Contacts managing director and SVP takes over from Paula Gignac next week.
