Articles Tagged ‘header bidding’
Google gets into header bidding
The tech giant’s new Exchange Bidding allows exchanges to bid on inventory in advanced auctions, which it says increases transparency for publishers.
Oath dives into header bidding-style app auctions
One by AOL’s Super Auction tweaks its mobile offering in another step away from the waterfall.
What does Facebook’s header bidding play mean for the ad industry?
The social networking behemoth’s new offering will position it as a competitor to Google in the programmatic department, but will it push for more transparency?
