Articles Tagged ‘Heather Gordon’

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Acast partners with Donovan Bailey for new podcast

The weekly series will be ad-supported and feature integration opportunities for brands looking to lean into Bailey’s fan base and potential new audience.

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Acast launches sponsored content for podcasts

The podcast network blends branded messaging with ad reads to emulate editorial content in a longer format.

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Acast comes to Canada

It’s allowing Canadian advertisers to buy ads across the network and it’s hired CBC’s Heather Gordon to head up country operations.

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Dynamic insertion: The next podcast frontier?

CBC has tapped Triton Digital to manage and dynamically insert ads. But could the indie appeal of podcasts get lost in the shuffle?

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CBC taps Twitter for social Olympic coverage

The partnership will mean Rio content is broadcast on the social platform seconds after it airs on TV.

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Heather Gordon named to CBC digi sales team

The former Bell Media digital group manager has joined Mary Kreuk’s team at the pubcaster.