Articles Tagged ‘Heineken’
Spotted! Heineken brings back Route 0.0 after first iteration boosted sales
The first activation was launched early last year to reach people who reduce their alcohol consumption in January.
Spotted! Heineken’s Union pop-up offers a break for Christmas shoppers
The brand launches a pop-up gift wrap store to promote its non-alcoholic beer at Union Station.
Heineken celebrates soccer fans to strengthen their loyalty to the brand
The brand’s latest campaign includes TV and online video advertising, as well as billboards and posters in Toronto.
Spotted! Heineken organizes dry pub crawl via Toronto transit
The brewer is offering fans of its non-alc 0.0 beer a night on the town.
Spotted! Heineken gets behind the wheel, safely
The brand is activating its F1 sponsorship with a racing simulation promoting its alcohol-free variety.
Spotted! Heineken puts a holiday twist on its barbershop
The brand brings its pop-up barbershop back to the Eaton Centre for a week-long run of free cuts and samples of its alcohol-free lager for holiday shoppers.
Spotted! Heineken cuts to the chase
Heineken’s 0.0’s “Now You Can” brand positioning has led to a pop-up offering young professional men a buzz, without the buzz.
ICYMI: Sportsnet layoffs, Heineken’s new shop
In case you missed it: Sportsnet cancels morning news show, Heineken names a new creative shop and Touche makes the Warc 100.
Spotify launches in Canada
One of the leading music streaming services has brought its catalogue of 20 million songs north of the border, with an ad-supported free version.
Heineken breathes life into OOH
The beer brand has launched a new campaign, which aims to get people interacting with its ads.
Olympic blog: Checking out the branded houses
Steve McEwen takes in the festivities at the Heineken Holland House.
Campaigning for Valentine’s Day
MiC asks execs from Carat and Mindshare if they are feeling the love for Feb. 14 campaigns from brands including Wind Mobile and Heineken.
