Articles Tagged ‘Helen Galanis’
Predictions 2025: Helen Galanis on working towards a common goal
Media in Canada interviews executives at Canada’s leading agencies to get their take on what we can expect in 2025.
2024 AOY: How Initiative is investing in its greatest asset
The media agency picked up the Gold medal for its work with the CBC, Destination Canada and Black & Abroad.
Co-chairs and entry details announced for 2022 Media Innovation Awards
Initiative’s Helen Galanis and Interac’s Andrea Danovitch will lead the judges evaluating this year’s entries, which are now open for submission.
Why a strong culture is also good business for media agencies
Executives explain why making employees feel valued not only helps with recruitment and retention, but to do better work.
2021 Media AOY Gold: Initiative weaves its own Storyline
While the media agency works to identify exposure opportunities for brands, its new content division aims to create relevance.
Introducing Media in Canada’s 2020 advisory board
The eight-member editorial board will serve as a resource for MiC and help shape coverage throughout the year.
Helen Galanis brings Initiative out of the dark
In just three years, the Media Leader of the Year made significant strides in improving the agency’s reputation and creative output.
Media roundtable: Switching up the pitching
Does an agency need to be everything to every client – and whether or not some have the luxury of saying no.
Media roundtable: Has media become ‘The Hunger Games?’
Is the Canadian media landscape approaching greater sustainability – or are today’s compensation models upending the way things were?
Media roundtable: What really matters in the pitch?
MiC’s experts look at the investments required to do good work – talent, time and tools – and try to determine where the industry might be coming up short.
Media roundtable: How agencies are investing differently
Agency leaders and marketers ask the big questions: like what happened to the 360 planner? How much data is too much data? And where is all the money going?
2019 Media AOY Gold: Initiative flips the script
How the shop is rejecting traditional adversarial relationships with media companies to create more collaborative programs.
Why Initiative held its own ‘reverse upfront’
Agency president Helen Galanis on empowering media companies to be the experts, the right way to approach data and how to take the disruptors out of the equation.
Initiative zeroes in on client needs with new VP
Organic growth from accounts such as Destination Canada have led the IPG shop to bring on Ryan Van Dongen.
Final stretch for Media Leader of the Year nominations
Nominations for the award will be accepted until 11:59 p.m. on July 13.
