Articles Tagged ‘Hershey’


How Hershey is getting into living rooms for Easter

As people around the world prep for an untraditional holiday, the candy-maker turns to an untraditional media.


Hershey goes fully cinematic to promote new ASMR film

It’s a Requiem for a Peanut Butter Cup: Hershey’s unique new film is getting the Hollywood treatment with its media plan.

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Spotted! Reester rides the Rocket

A life-sized Reese Easter treat rode the TTC, grabbed a snack and walked a dog to drum up some Easter egg-citement.

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Dr. Oetker, Hershey donate to Fort McMurray via media barter

IPG’s Orion Canada had orchestrated the donation of the brands’ chocolate and pizza for embattled residents of the Albertan town through a media barter donation.

Reese spreads

Spotted! Reese spreads out across Toronto

Hershey Canada gets its new product directly into consumers’ hands with a food-truck-focused experiential campaign.