Articles Tagged ‘HGTV’
Corus bolsters unscripted slate
New programs come from unscripted powerhouses McGillivray Entertainment and Scott Brothers Entertainment.
ICYMI: Omnicom joins podcast study and more
Plus, Captivate enters the Financial District and HGTV reveals its mid-season lineup.
HGTV unveils fall lineup
No sponsors have been announced yet, but the specialty net’s shows have previously integrated brands ranging from CPG to financial institutions.
CIBC partners with Buyers Bootcamp
Scott McGillivray is back to help flip houses with the financial institution carrying its five-year HGTV partnership forward.
Home to Win welcomes four new sponsors
Six brands from previous seasons will also return for broadcast integration and digital vignettes.
HGTV doubles down on Bryan Baeumler
The specialty net will bring back the popular home improvement star Baeumler for a new beach-side series.
The Brick joins HGTV’s newest home reno series
Corus is aiming for an aspirational feel with Worst to First,, set in Vancouver’s hot real estate market.
Wayfair, Volvo go ‘off the grid’ with Corus
The brands have signed on as partners for Sarah Off the Grid, which follows HGTV host Sarah Richardson as she designs and builds her own family home in the country.
Fall TV 2017: Specialty targeting shifts
While conventional is coming back to its broad audience strengths, specialty is fine-tuning its niche targets.
ICYMI: New CBC comedy, TwentyTen Group taps new leader
In case you missed it: The CBC has commissioned a new comedy from the creators of Trailer Park Boys, TwentyTen Group has promoted Bill Cooper and Westworld posts a record-breaking premiere.
HGTV ushers in record brand partners
The four returning and five new partners also include more digital activations than the network has previously done.
HGTV sets Scott and Bryan up on Sunday nights
HGTV has set a premiere date and mini-programming block for new series from two of its stars, Scott McGillivray and Bryan Baeumler.
How HGTV set its ‘Home’ on a winning course
Corus executive John MacDonald on the email marketing-heavy pre-launch campaign that has led to big numbers for Home to Win.
Brands on board to deck out HGTV home project
The multiplatform series, Home to Win will have Toyota, Leon’s and Benjamin Moore products integrated into its TV and web programming.
Fall TV: Global TV’s demo-targeting pays off
Reading the season’s tea leaves with Christine Shipton, who argues the new TV landscape calls for a look beyond overall AMA.
