Articles Tagged ‘Hivestack’

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Andreas Soupliotis on why interest in DOOH boomed this year

The CEO and founder of Hivestack is the final participant in our annual Wish List.

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Hivestack and Stingray to offer audio OOH programmatically

Retail-based digital audio ads will be available and measurable across the stores in the company’s network.

Programmatic-Advertising

MiQ expands into DOOH with Hivestack

The firm will use the programmatic platform’s DSP, while also giving more partners access to its audience segments.

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Hivestack opens its ad server to outside SSPs

Bringing a version of header bidding to digital OOH is meant to ease complexity that is growing in the category.

Programmatic-Advertising

Hivestack makes big push into U.S. with Clear Channel

Inventory that reaches 100 million people monthly is now available through the Hivestack SSP.

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Hivestack names new VP of global marketing

Kira LeBlanc has been elevated to bring the programmatic company’s global strategy to the 17 markets where it operates.

Programmatic-Advertising

Hivestack teams up with The Trade Desk

The Montreal DOOH specialist made its offering available through the global software company’s new Solimar DSP.

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ICYMI: Google’s FLoC is now open for testing

Plus, Spotify acquires a Clubhouse competitor and Hivestack further extends its reach in U.S.

Hivestack Bombora Visual

Hivestack layers in intent data with Bombora deal

The programmatic DOOH DSP is responding to a 21% growth in its B2B ad category.

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Hivestack appoints Nikki Hawke as first CMO

The acceleration of programmatic OOH buying means the digital exchange needed to amp up its marketing efforts, and it’s hired a veteran strategist to do just that.

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ICYMI: Bob McKenzie says goodbye to TSN

Plus, Hivestack gets an eight-figure investment and a popular CBC game show is getting the tabletop treatment.

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Quebecor takes its OOH programmatic

This year has been all about making the company a better destination for omnichannel plannin.

Newsletter_Pattison

Pattison expands programmatic prowess with Hivestack

The OOH provider has built its own middleware technology allowing it to work with multiple exchanges, which VP Cam Milne says is imperative for buyers.