Articles Tagged ‘Hockey Canada’
Why Boston Pizza is betting more on streaming and podcasts
The brand’s latest NHL playoff campaign marks a departure from the company’s usual media strategy.
Bauer and Hockey Canada expand partnership
The deal includes equipment for the national men’s, women’s and para hockey teams, plus those competing in the 2026 Olympic and Paralympic Winter Games.
Sponsors pull Hockey Canada support for upcoming season
Tim Hortons, Scotiabank, Telus and GM have all continued to pressure the organization to commit to cultural change, with Canadian Tire pulling its support permanently.
More sponsors pause support of Hockey Canada
Chevrolet, Telus and Canadian Tire have joined Scotiabank in withdrawing support of the upcoming World Junior tournament.
Scotiabank pauses Hockey Canada sponsorship amid sexual assault scandal
In an open letter, the bank’s president and CEO says it wants to hold the organization accountable for behaviour contrary to its beliefs and values.
SkipTheDishes goes to the World Juniors
The brand teamed up with Hockey Canada as the official food delivery app of the upcoming under-20 tournament.
OK Tire signs exclusive deal with Hockey Canada
The four-year partnership builds on the auto retailer brand’s efforts to support local hockey across the country beyond sponsorships.
Tim Hortons teams with Hockey Canada
In addition to supporting the country’s national men’s and women’s teams, the brand will now also reach 100,000-plus youth hockey players.
Bauer expands Hockey Canada partnership
The hockey equipment manufacturer’s relationship with Hockey Canada dates back nearly half a century.
Telus renews Hockey Canada sponsorship
The telco will continue to hold title sponsorship of the Canadian National Midget Championship, along with integration into the World Junior Championship.
Twitter partners with TSN and Sportsnet for hockey highlights
Through the platform’s Amplify program, users can share quick clips from the game featuring pre-roll ads of varying length.
Samsung aims to beat the holiday rush
Samsung Canada is promoting its ultra high definition TV set with a new campaign that mixes global and Canadian assets.
Gatorade kicks off hockey summit
PepsiCo’s Shirley Mukerjea discusses how the summit fits into the brand’s long-term strategy to tie itself to the sport.
Canadian Tire partners with Olympic Team
The eight-year deal, which includes Canadian Tire, Sport Chek and Sports Experts will see the company join on as a premier national partner.
