Articles Tagged ‘hockey’

TVA Sports announces new and returning sponsors for hockey season

Uber Eats, Hyundai, TD Bank, Desjardins Entreprises and Intuit QuickBooks join as partners.

PWHL extends its sponsorship deal with Bauer

The hockey equipment and apparel brand will be the exclusive supplier of jerseys beginning the 2024-25 season.

The streaming sports field in Canada is getting competitive

New research from LG Ad Solutions found that more than a quarter of Canadians watch live sports across multiple streaming apps.

NHL and partners take over Toronto for All-Star Weekend

The 2024 Hyundai NHL Fan Fair and 2024 NHL All-Star Weekend is bringing dozens of branded events and activations to the city.

Prepping for puck drop

As live audiences continue to grow and evolve, Rogers Sports & Media is finding even more ways to engage with hockey fans.

Sponsored

The Stanley Cup Playoffs, by the numbers

The Capitals took home their first Cup, but the Jets also set a key record.

Playoffs round two broadcast details announced

Sportsnet, CBC, Omni and Sportsnet 360 will all take part in the broadcast.

NHL introduces four new in-ice ad placements

Clubs are already in talks with sponsors to sell the spots, which will go live at the beginning of the 2018-19 season.

Hockey Night in Canada premiere sees four-year high

The presence of all seven Canadian teams across five games helped pull the opening night up 13% higher than that in 2016.

The 2017 Stanley Cup Playoffs, by the numbers

Even as the Canadian teams dwindled, audiences did not, with the final’s AMA up 18% over last year.

Ratings stay strong for Sportsnet and CBC in round two

While the number of Canadian teams in the playoffs have dwindled, the ratings on Sportsnet and CBC still held strong, with round two pulling in a higher average audience than round one.

Stanley Cup playoffs round one: The media impact

The country’s hockey fever has led to more than nine billion minutes of playoff hockey watched across Sportsnet and the CBC and new records for Sportsnet.

TVA ramps up its hockey campaign to build playoff anticipation

Marketing VP Claude Foisy said last year, things were kept “quiet” – but with Canada’s presence in the Stanley Cup playoffs, it’s upping its media game.

World Juniors takes the week: Numeris

The hockey playoffs on TSN were the most-watched single-night show for the week of Dec. 28, 2015 to 3 Jan. 2016.

NHL Playoffs get Canadian boost

Ratings for the first round are up by double digits.