Articles Tagged ‘Horizon’
81% of Gen Z take action after seeing DOOH ads: study
The latest Pattison Market Tracker shows that adding digital OOH to social media increases attention, positive perception and purchase influence of a campaign.
The industry braces for Trump’s tariffs
Ultimately, the trade tax could lead to decreased spending, and reduced media budgets and prices.
Horizon Media and Pattison study how commuters see OOH
The research found that Gen Z and Millennials pay the most attention to 3D DOOH.
Vividata partners with Optable to simplify managing audiences
This collaboration gives advertisers the power to use enriched data for targeting and campaign activation.
How entertainment strikes in the U.S. could impact Canadian media plans
While sports, unscripted and streaming stand to gain, there are questions about potential impacts to already declining linear audiences.
Horizon named AOR for Revlon in Canada and the U.S.
The agency will handle brand media, performance and digital transformation for the cosmetics giant.
Bad press is hurting Canadian trust in TikTok
However, Horizon Media Canada’s research also found that opinions varied between age groups.
Upfronts 2023: Warner Bros. Discovery charts new waters
A mix of new series, familiar faces and established favourites outline the company’s new content ethos: “dream bold here.”
Upfronts 2023: Disney focuses on established franchises
Marvel, Star Wars, The Bachelor and the Kardashians made up the bulk of original content in a presentation dominated by sports and news.
Horizon Media expands OOH planning platform AMP to Canada
The agency has appointed Caroline Bergeron to lead the first in a series of planned advanced data tools and platforms.
Horizon Media Canada makes changes to its leadership team
The agency has hired Jarrod Charron, in addition to giving new roles to Sheri Rogers and Michael Mills.
Horizon launches a B2B practice
Green Thread aims to apply the agency’s data-driven approach to a new core capability.
Horizon adds a new media director
Brent Jones brings experience with big-name sponsorships to the agency’s sports division.
Horizon picks new head of investment
One of several recent promotions, Jenny Croswell expands her remit to include cross-media deals and agency operations.
