Articles Tagged ‘Horizon Media’
People Moves: Matt McGowan leaving Snap
Meanwhile, Prospect Media adds VP of media.
What sustainable advertising looks like in an AI-enabled world
According to an MIT report, the computational power required to train generative AI models leads to increased carbon dioxide emissions.
UM tops Canadian agencies in the latest RECMA report
EssenceMediacom leads in the New Business ranking of Canadian agencies.
New FAST channel bets on the creator economy’s rise
The Creator TV FAST channel brings content makers to TV, with Canadian distribution initially only on Plex.
DEI still a key business strategy at Canadian agencies
As diversity programs are being scaled back in US companies, agencies here remain committed.
Horizon Media Holdings appoints first president
Bob Lord brings more than 30 years of marketing, media and technology expertise to this newly created role.
Year in Review: Kevin Johnson and Ben Seaton on media that connects
Media in Canada interviews execs at Canada’s leading agencies to get their take on 2024 and what we can expect for next year.
Horizon brings integrated agency to Canada
Launched earlier this month in the U.S., One Horizon is a full-service offering.
Year in Review: Robert Jenkyn and Nikki Stone on AI and the resurgence of strategy
Media in Canada interviews execs at Canada’s leading agencies to get their take on 2024 and what we can expect for next year.
Is X winning back Canadian advertisers?
X has been improving its brand safety efforts but agencies and advertisers are still proceeding with caution.
Horizon Media reveals seven cohorts that aren’t defined by age
The agency’s 2024 Subculture Field Guide shows shared passions influence purchasing decisions.
Social media shopping is catching up to ecommerce
A new report by Horizon Media shows the trend is driven by GenZ and Millennials.
Horizon Media adds Richard Ivey as executive vice president
Ivey brings more than three decades of experience to the role.
MiC Roundtable, Part 3: how the industry can thrive in the future
Industry leaders talk challenges they may face in five years.
Media Roundtable, Part 1: current spend trends
Industry leaders discuss which channels they’re funneling marketing funds towards.
