Articles Tagged ‘Horizon Media’

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Facebook outage offers a lesson in diversification

Monday’s six-hour disruption shows why agencies can’t rely too heavily on one property, or be ready to respond on a dime.

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NBCU’s RFP shows the need to stay focused on new measurement

The company’s shot at bodies in the U.S. shows why the development of methods like VAM is so important here.

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HBC hires new paid media lead

Doron Dinovitzer is going client side after a year at Horizon.

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Tim Hortons taps MightyHive

The agency takes on digital media buying in Canada for the RBI brand.

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Caroline Bergeron joins Horizon Media to oversee digital and data solutions

The newly created role is positioned to manage the rollout of advanced technologies, including the agency’s connected marketing platform, Blu.

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Why media agencies are thinking about responsible investment

Directing millions of dollars in media spending means agencies have another dimension to consider when it comes to DEI and sustainability goals.

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Horizon develops multichannel campaign to fight Asian hate

The agency joins effort against racism with a PSA campaign spanning Canada and the U.S.

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Roku acquires Nielsen’s AVA business

The connected TV company will not only be able to dynamically insert ads into linear broadcasts, but will integrate more measurement products.

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Canadians’ trust in news could herald a boost in spend

Spending in newspapers is expected to be stable, but digital spending around news content could increase.

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How valuable is a Canadian Super Bowl buy?

Though costs have gone up and there are numerous non-TV alternatives, the audience and prestige still provides big value.