Articles Tagged ‘Horizon Media’

Horizon Media reveals seven cohorts that aren’t defined by age

The agency’s 2024 Subculture Field Guide shows shared passions influence purchasing decisions.

Social media shopping is catching up to ecommerce

A new report by Horizon Media shows the trend is driven by GenZ and Millennials.

Horizon Media adds Richard Ivey as executive vice president

Ivey brings more than three decades of experience to the role.

MiC Roundtable, Part 3: how the industry can thrive in the future

Industry leaders talk challenges they may face in five years.

Media Roundtable, Part 1: current spend trends

Industry leaders discuss which channels they’re funneling marketing funds towards.

Night Market introduces a new standardized retail media measurement tool

The NEON SaaS platform has been expanded to provide marketers with a single solution to optimize retail media ad investment and predict ROI.

Majority of Canadians prefer paying extra for ad-free streaming

Horizon Media has released a report that provides insight into the country’s video streaming preferences.

Big changes are afoot for live sports, say media buyers

Execs say there are a whole host of benefits and issues when it comes to streamers striking deals with sports leagues.

What does it mean for Canada if TikTok is banned in America?

Agency leaders react to the news that the popular social network might cease operating as we know it.

Robert Jenkyn appointed new president of Horizon Media

The media company appointed the industry veteran to lead its Canadian operations.

Prospect Media hires Sheri Rogers as EVP

The former Horizon Media exec has been tasked with exploring new opportunities for the expansion of the agency’s services.

Kevin Kivi steps down from Horizon Media

The EVP and GM of Horizon Media Toronto is leaving Canada after 15 years to return to his native Australia this month.

Amazon sets date for advertising rollout on Prime

Execs from Horizon Media, Cairns Oneil, Cossette Media and Glassroom weigh in ahead of the Feb 5 launch.

Demos are dead, subcultures rule with Gen Z

New Horizon Media report says targeting Gen Z today means diving into niche passions.