Articles Tagged ‘Horizon Media’

Gen Z

Subcultures are the new demographics for Gen Z

For the young generation, a Horizon Media study says popular culture has been replaced by a passion for subcultures and niche communities.

Chris Hummel

Horizon launches a B2B practice

Green Thread aims to apply the agency’s data-driven approach to a new core capability.


Horizon acquires stake in digital experience company First Tube

The platform’s various extensions of live events will be integrated into the media agency’s suite of client services.


Why a strong culture is also good business for media agencies

Executives explain why making employees feel valued not only helps with recruitment and retention, but to do better work.


Horizon adds a new media director

Brent Jones brings experience with big-name sponsorships to the agency’s sports division.

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How privacy concerns could shape the cookieless future

New legislation and growing consumer awareness will impact what targeting data is available and how it is used.


Horizon Media appoints first-ever chief marketing and equity officer

The newly created position strengthens the agency’s commitment to embed DEI into the core of its business.


Horizon picks new head of investment

One of several recent promotions, Jenny Croswell expands her remit to include cross-media deals and agency operations.


Why agencies shouldn’t sweat Meta’s ad targeting changes

Beyond the need to adhere to local regulations, removing sensitive targeting options is more of an opportunity to explore more effective methods.