Articles Tagged ‘Horizon Media’

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Canadians’ trust in news could herald a boost in spend

Spending in newspapers is expected to be stable, but digital spending around news content could increase.

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How valuable is a Canadian Super Bowl buy?

Though costs have gone up and there are numerous non-TV alternatives, the audience and prestige still provides big value.

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Advertisers take a closer look at connected TV

Though challenges remain, there are numerous reasons to use connected opportunities to support traditional strategies.

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Spotify gets one step closer to radio with Anchor

The new innovation combines traditional talk formats, music and (naturally, for Spotify) plenty of user data.

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Why buyers should use Pinterest to reach men

Between self-care, home improvement, kid-friendly projects and long hairstyles, men have proven that their interests go beyond stereotypes – and so do certain platforms.

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As a TikTok acquisition inches closer, what’s the brand impact?

While a potential partnership with Oracle would apply only to the U.S., it could affect brand spending at home.

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Exclusive: How do Canadians feel about a U.S. TikTok ban?

In a study provided to MiC, Horizon Media found that a sizeable number of Canadians view the platform as a source of brand discovery and connection.

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Canada leads in podcast listening, but are brands responding?

Advertisers reach an intimate, dedicated listener base, but experts say it’s still not a reach vehicle.

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TikTok adds self-serve option, ad grants for SMBs

Could new options for advertisers give it an ad opportunity amidst Facebook boycotts?

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How should brands re-enter a market with low mobility?

UM, Kinetic and Horizon are advising brands to re-enter the market using a slow and steady regional approach.

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Virtual Roundtable: Auto brands in the driver’s seat

Leaders at Hyundai, Nissan, Subaru and Horizon Media discuss what’s next as the country begins to reopen.

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How Canadians’ emotions translate to advertising

Horizon Media’s new research shows how brands can match their advertising plans to Canadians’ changing emotions.

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CES perspectives: Horizon Media

VP of digital marketing and transformation Pedro Rodriguez says there’s still plenty for brands to check out at CES, but it’s all about tempering expectations.

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People Moves: GroupM, Havas, Horizon and more

Plus, Starcom has brought U.S. talent north, and Crucial Interactive has bolstered the Contobox team.

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The real impact of changing third-party data policies

In light of Twitter’s recent change to its data policies, experts weigh in on how brands can get smarter with their data.