Articles Tagged ‘Horizon Media’

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Tim Hortons taps MightyHive

The agency takes on digital media buying in Canada for the RBI brand.

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Caroline Bergeron joins Horizon Media to oversee digital and data solutions

The newly created role is positioned to manage the rollout of advanced technologies, including the agency’s connected marketing platform, Blu.

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Why media agencies are thinking about responsible investment

Directing millions of dollars in media spending means agencies have another dimension to consider when it comes to DEI and sustainability goals.

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Horizon develops multichannel campaign to fight Asian hate

The agency joins effort against racism with a PSA campaign spanning Canada and the U.S.

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Roku acquires Nielsen’s AVA business

The connected TV company will not only be able to dynamically insert ads into linear broadcasts, but will integrate more measurement products.

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Canadians’ trust in news could herald a boost in spend

Spending in newspapers is expected to be stable, but digital spending around news content could increase.

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How valuable is a Canadian Super Bowl buy?

Though costs have gone up and there are numerous non-TV alternatives, the audience and prestige still provides big value.

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Advertisers take a closer look at connected TV

Though challenges remain, there are numerous reasons to use connected opportunities to support traditional strategies.

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Spotify gets one step closer to radio with Anchor

The new innovation combines traditional talk formats, music and (naturally, for Spotify) plenty of user data.

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Why buyers should use Pinterest to reach men

Between self-care, home improvement, kid-friendly projects and long hairstyles, men have proven that their interests go beyond stereotypes – and so do certain platforms.

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As a TikTok acquisition inches closer, what’s the brand impact?

While a potential partnership with Oracle would apply only to the U.S., it could affect brand spending at home.

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Exclusive: How do Canadians feel about a U.S. TikTok ban?

In a study provided to MiC, Horizon Media found that a sizeable number of Canadians view the platform as a source of brand discovery and connection.

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Canada leads in podcast listening, but are brands responding?

Advertisers reach an intimate, dedicated listener base, but experts say it’s still not a reach vehicle.