Articles Tagged ‘Hot Wheels’
Hot (pink) Wheels coming to Toronto AutoShow
Mattel is making toys, and a certain pink-hued blockbuster, come to life with a Barbie and Hot Wheels activation.
Spotted! Mattel mixes shopping and play
The toy maker has launched Digital Shop ‘n Play, its first interactive pop-up store, at the CN Tower and will look to make similar activations part of its future strategy.
Spotted! Hot Wheels launches a Twitter vending machine
The Mattel brand partnered with Chevrolet to get small copies of its new Camaro into the hands of consumers at the Canadian International Auto Show.
Spotted! Walmart and Mattel take window shopping up a notch
The retailer and toy brand have launched a QR code-based shopping wall in Toronto.
Scouts Canada gets back on the radar with Hot Wheels
The organization is hoping the partnership will help extend its three-year upswing of attendance through increased promotion.
