Articles Tagged ‘IAB’
U.S. puts pressure on Canada’s digital policies
Behind the tariff talk, a deeper dispute is brewing among platforms and publishers.
IAB Canada research study highlights effectiveness of in-store media
Almost half of Canadians say in-store ads capture their attention,
Checking in on the Digital Services Tax
While clients are concerned about extra costs and budget effectiveness, agencies and publishers are adjusting their systems and operations.
Google responds to IAB Tech Lab review of Privacy Sandbox
The Privacy Sandbox response focuses mainly on the Technical Assessment section of IAB’s review, detailing the potential impact of the Privacy Sandbox on various programmatic ad functions
Influencer spending is flowing to smaller creators
An IAB survey found that influencers are more attractive than search, paid social and display.
Search and social drove online ad spending up 15% last year
The IAB’s annual revenue report found retail media drove significant spending in search and display, with advanced TV leading to rapid growth in video.
Digital Day Camp aims to dive into key ad issues
Run by Rob Beeler and David U.K., the educational content aims to turn conversations about big subjects into practical applications.
Digital ad revenue growth slowed in 2022
This year’s overview by the IAB also finds that video, audio and smaller publishers are benefiting from media diversification.
Online ad spending grew by 28.1% in Canada last year
Driven by big boosts in search and social, IAB Canada’s latest report expects to momentum to continue for at least two more years.
Connected TV is beginning to take over digital video spending
IAB numbers show it now has the biggest portion of video dollars, with even more growth expected this year.
IAB goes deep on $9.62 billion in digital spending
Search, social, digital out-of-home and connected TV were (and may continue to be) big drivers of growth.
As cookies crumble, what first-party solutions are coming through?
There’s equal interest in creating identity solutions in-house and engaging third party companies.
IAB report finds 13% of online campaigns cancelled all together
Three-quarters of respondents expect digital activity could resume to previous levels in the second half of the year.
IAB Canada names new board of directors
The Globe and Mail’s Andrew Saunders will chair the board, and leaders of specialty councils and committees have also been selected.
