Articles Tagged ‘IAB Canada’
People Moves: Cossette Media appoints VP, IAB names co-chair
Plus, Initiative’s Pascaline Forget named to IAB Canada’s Gaming Committee.
The U.S. is challenging Canada’s Digital Services Tax
The States’ response to the tax was expected, but can the dispute be resolved?
What do media leaders think of Google’s plan to keep cookies alive?
The industry spent four years preparing for their elimination in Chrome, but media leaders say they’ll continue to seek alternatives.
IAB Tech Lab releases analysis of Google’s Privacy Sandbox
Until March 22, IAB Canada is inviting the industry to provide comments on the adoption of Google’s Privacy Sandbox.
Media executives react to Bill C-18 agreement
Executives from IAB Canada, Dentsu and Cairns Oneil express cautious optimism about the deal reached between Google and the federal government.
Influencer spending is flowing to smaller creators
An IAB survey found that influencers are more attractive than search, paid social and display.
Search and social drove online ad spending up 15% last year
The IAB’s annual revenue report found retail media drove significant spending in search and display, with advanced TV leading to rapid growth in video.
Online ad spending grew by 28.1% in Canada last year
Driven by big boosts in search and social, IAB Canada’s latest report expects to momentum to continue for at least two more years.
IAB Canada partners with Quantcast to modernize compliance
The new partnership is based around a consent management platform the trade association will use to drive adoption and best practices.
Industry associations come together for WFA’s global diversity survey
A group led by the ACA will work to drive participation in a first-of-its-kind look at DEI at a global scale, with results published in strategy.
How to get ‘contextual signalling’ ready for a cookieless world
IAB outlines contextual advertising’s pivotal role in a cookieless landscape to help advertisers get ahead.
Some brands returning to digital spend, but recovery remains slow
Plus, CPMs and CPCs are down in the lower-spend environment, making digital a buyer’s market.
IAB report finds 13% of online campaigns cancelled all together
Three-quarters of respondents expect digital activity could resume to previous levels in the second half of the year.
IAB Canada, digital publishers lend a hand to NGOs
With many brands pausing media spend and media companies looking to fill inventory, the IAB has brought all of the parties together.
ICYMI: Global News expands on Amazon, CBC and Hot Docs pair
Plus, Disney+ celebrates a milestone.
