Articles Tagged ‘IAB Canada’

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Some brands returning to digital spend, but recovery remains slow

Plus, CPMs and CPCs are down in the lower-spend environment, making digital a buyer’s market.

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IAB report finds 13% of online campaigns cancelled all together

Three-quarters of respondents expect digital activity could resume to previous levels in the second half of the year.

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IAB Canada, digital publishers lend a hand to NGOs

With many brands pausing media spend and media companies looking to fill inventory, the IAB has brought all of the parties together.

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ICYMI: Global News expands on Amazon, CBC and Hot Docs pair

Plus, Disney+ celebrates a milestone.

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IAB Canada names new board of directors

The Globe and Mail’s Andrew Saunders will chair the board, and leaders of specialty councils and committees have also been selected.

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IAB, Canadian Press team up for election season

Sonia Carreno says some guidelines within Bill C-76 “show a major departure from the reality of how online advertising works.”

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Content in context: Takeaways on data’s role

Industry experts weighed in on what advertisers, publishers and agencies need to know.

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The risk, the grey areas and the blame: Brand safety in 2019

IAB Canada’s annual event focused on who’s responsible for preventing (and cleaning up) the mess.

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Three truths about talent from the IAB

The talent agencies’ needs are changing. Young people’s approach to work is changing. So how can agencies change in response?

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Sonia Carreno on safety, supply and solving problems

The president of IAB Canada says that as consumers learn more about the ad industry, advertisers will have to stay on their toes.

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Online advertising surpassed expectations: report

Online advertising has long been a behemoth, but this year’s IAB Internet Advertising Revenue Study marked a milestone in digital.

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What the future holds, according to the IAB

The future is viewable, but is it brand-safe?

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What’s the state of the digital nation?

Matters keeping the industry on its toes – from brand safety to narrowing targets – were addressed at IAB’s annual event.

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Some publishers face Ads.txt errors: report

While some mistakes can be caught on the buy side, IAB Canada’s Sonia Carreno says publishers need to be on point.

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IAB reveals consent data framework for GDPR

The organization is asking members and stakeholders to weigh in on its new mechanism.