Articles Tagged ‘IAB Canada’
IAB Canada names new board of directors
The Globe and Mail’s Andrew Saunders will chair the board, and leaders of specialty councils and committees have also been selected.
IAB, Canadian Press team up for election season
Sonia Carreno says some guidelines within Bill C-76 “show a major departure from the reality of how online advertising works.”
Content in context: Takeaways on data’s role
Industry experts weighed in on what advertisers, publishers and agencies need to know.
The risk, the grey areas and the blame: Brand safety in 2019
IAB Canada’s annual event focused on who’s responsible for preventing (and cleaning up) the mess.
Three truths about talent from the IAB
The talent agencies’ needs are changing. Young people’s approach to work is changing. So how can agencies change in response?
Sonia Carreno on safety, supply and solving problems
The president of IAB Canada says that as consumers learn more about the ad industry, advertisers will have to stay on their toes.
Online advertising surpassed expectations: report
Online advertising has long been a behemoth, but this year’s IAB Internet Advertising Revenue Study marked a milestone in digital.
What the future holds, according to the IAB
The future is viewable, but is it brand-safe?
What’s the state of the digital nation?
Matters keeping the industry on its toes – from brand safety to narrowing targets – were addressed at IAB’s annual event.
Some publishers face Ads.txt errors: report
While some mistakes can be caught on the buy side, IAB Canada’s Sonia Carreno says publishers need to be on point.
IAB reveals consent data framework for GDPR
The organization is asking members and stakeholders to weigh in on its new mechanism.
Committee recommends opt-in changes for PIPEDA
Industry groups are poring over 19 proposed changes to online privacy and data collection rules.
A GDPR primer for Canadian publishers and brands
If your web or mobile site tracks European consumers, the EU’s new regulations – and its steep fines – apply to you.
44% of Canadian advertisers report brand safety issues: survey
IAB Canada research shows more advertisers are moving toward premium inventory at the expense of scale.
Four data takeaways from MIXX Canada
IAB Canada’s annual event featured speakers and panels debating what data points are the most useful for advertisers and how it’s changing the way agencies work.
