Articles Tagged ‘IAB Canada’
ACA, IAB echo media warnings over food ad regulation
Industry groups predict an exodus of media dollars if current food advertising proposals remain unchanged.
Online ad revenue gains driven entirely by mobile: IAB Canada
IAB Canada’s yearly internet advertising revenue report shows that mobile advertising saw 57% growth.
IAB’s state of the digital nation: Three big takeaways
Just how much do Canadians hate ads? Will there ever be a satisfying answer to the brand safety problem? And just how much should advertisers care about clicks?
YouTube brand fallout: the Canadian impact
The brands that have confirmed ad spend has been paused in the market and where we go from here.
The&Partnership’s founder calls for less talk, more action on ad fraud and brand safety
The agency’s founder John Hornby wants to move from debate to action before the industry hits the beach in Cannes this June.
IAB CEO issues a call to action around fake news
At the IAB’s annual leadership meeting, Randall Rothenberg said buyers and ad tech leaders need to dive deeper into the supply chain to eliminate bad actors.
What’s next for 2017: Digital and social
From the rise of Snapchat to the opportunities (and potential problems) of programmatic, industry pros weigh in on where online advertising is headed next year.
Forget cat videos, long-form is king for millennials online: report
Rob Young, SVP at PHD Canada, with some of the highlights of this year’s IAB Canada CMUST study.
IAB talks fraud, accountability and chicken nuggets
The organization’s Let’s Talk Fraud event brought out discussions of who’s responsible for turning a blind eye to fraud and why long supply chains should raise red flags.
Will subscriptions curb ad-blocker use?
Industry experts weigh in as The Atlantic becomes the latest publication to launch an ad-free subscription in a bid to gain revenue from visitors using ad-blockers.
Blog: Big data now rules the ad world
Yahoo Canada’s Claude Galipeau on the hidden trend (and granular targets) buried in the shift to mobile.
Digital ad spend overshoots predictions
According to IAB Canada’s new report mobile ad spend now accounts for one in three digital dollars.
Facebook goes on offensive with ad blockers
“Facebook is showing the industry that publishers are quite capable of respecting their loyal audiences without third party intervention,” says IAB Canada’s Sonia Carreno.
Chris Williams joins the ACA
The former president of IAB Canada lands a VP role with the industry body, as it evolves its digital mission.
Entertainment content hardest hit by ad blockers: IAB Canada
Use of ad blockers remains stable in Canada, but content-rich categories are over-indexing with desktop users.
