Articles Tagged ‘IAB Canada’

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Simple actions to fix online traffic fraud: IAB Canada

The organization has proposed a new standard to address the issue and protect the industry against the problem.

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Seevibes joining IAB Canada

The social TV measurement company is joining the industry organization, concentrating its efforts on big data and social media.

Chris Williams, IAB Canada President - headshot July 2012

The future of panel-based data: blog

Chris Williams, president of IAB Canada on the takeaway messages from the I-COM Global Summit in Spain.

Chris Williams, IAB Canada President - headshot July 2012

What marketers need from measurement: blog

From the Media Ratings Council lifting its advisory on viewable impressions to sessions on tackling international metrics issues, Chris Williams of IAB Canada takes in the I-COM Global Summit in Spain.

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IAB Canada adds new board members

Paul Burns from Shaw Media and Yahoo Canada’s Claude Galipeau are joining the organization’s board of directors effective immediately.

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Develop creative on HTML5: IAB Canada

Citing data showing 20% of web page views coming from mobile devices, the bureau “insists” agencies move away from Flash to develop mobile-compatible advertising.

Chris Williams, IAB Canada President - headshot July 2012

Associations reflect on 2013: IAB Canada

President Chris Williams and Joe Strolz, chairman of the board, on three things they realized this past year, and emerging trends going into 2014.

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Joe Strolz named IAB Canada’s chairman of the board

The new AOL Canada general manager has been named to the post, as it unveils its 2014-2015 board.

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Canadian online ad revenue exceeds $3 billion in 2012: study

The IAB’s Canadian Internet Advertising Revenue Survey projects that revenues will reach $3.36 billion by the end of 2013, with mobile seeing 50% growth.

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IAB Canada updates terms and conditions

The industry organization has released the new document following a year of meetings and negotiations.

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RTB offers new data opportunities: panel

At the IAB’s Real Time Bidding conference, media execs weighed in on how their agencies are handling RTB and where the platform is headed in Canada.

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TubeMogul eyes digital video measurement standards

Grant le Riche, the company’s Canadian managing director talks to MiC about Open Video View, a new tool to measure the viewability of online video.

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Brent Bernie on the future of analytics

At IAB Canada’s MIXX Conference, the comScore president said there must be a new measurement model that incorporates online and offline media.

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Digital advertising shows steady growth: reports

Kantar Media’s Jon Swallen (pictured) and comScore’s Bryan Segal discuss trends in display advertising based on studies prepared for IAB Canada.

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Breaking down Canada’s Anti-Spam Legislation

At an IAB Canada event, Heenan Blaikie’s Adam Kardash talked to MiC about how the new regulations could change the way advertisers and brands communicate with consumers online.