Articles Tagged ‘IAS’

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Anticipating post-pandemic consumer behaviour: study

The IAS U.S. study foresees a slight uptick in spending on social activities, while convenience is still a priority.

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Twitter users prefer contextually relevant ads: study

The findings from the independent study also indicate that Twitter users are willing to share data for personalization and choose mobile for their social media needs.

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Admix In-Play ads now verified by IAS

Measurement and verification give advertisers assurance of brand safety and effectiveness of mobile gaming campaigns.

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Global ad fraud rates improving: report

Canada was the only market to witness a decrease in brand risk and lower shares in the alcohol and illegal drugs categories.