Articles Tagged ‘IDFA’

Facebook Mobile

Apple ATT has arrived. What are advertisers to do?

The tech company’s record Q1 earnings report made little mention of ATT, but its a hot topic among advertisers.

pexels-mateusz-dach-1294886

Media and IDFA: Returning to responsible advertising

Apple’s new privacy framework will bring changes, but leaders from across the industry also noted some key opportunities.

pexels-oleg-magni-2733663

Can Facebook ‘counter-program’ IDFA?

The social media giant is trying a prompt of its own to get iOS users to ‘opt-in’ to being tracked.

pexels-freestocksorg-744464

Amid ad revenue gains, Facebook focuses on battling Apple

During a call about its Q4 results, the social media giant spoke up about iOS changes that are leading to uncertainty in the year ahead.