Articles Tagged ‘Ikea Canada’
IKEA focuses on visibility for season two of its web series
Trailer promotion, higher impact placements and snackable content seize on an opportunity to extend the consumer journey.
What to expect from MasterChef Canada’s five sponsors
A season based on returning competitors has a mix of new and old sponsors, including IKEA, San Pellegrino, Becel, Cracker Barrel and Miele.
Pinterest rolls out new quiz unit, with IKEA Canada first to try it out
With more homebodies looking for at-home creativity and a broader drive toward ecommerce, the quiz is giving Pinners a new way to curate their boards.
Spotted! IKEA encourages playing in the kitchen
The retailer is tapping into the idea of play with its new downtown Toronto pop-up experience.
Spotted! A transit shelter that keeps you warm
Ikea Canada has brought the feeling of being wrapped in a blanket to a Toronto OOH ad.
MAOY Bronze: Jungle Media’s nimble advantage
The scrappy young agency’s flexible approach helps it land a Bronze this year.
Spotted! Disney promotes the parrot walk
Joining Blue Jays fever, the company handed out arm bands of Aladdin’s Iago so fans can imitate Edwin Encarnacion’s signature homerun stance.
Ikea wants more action
Going for more than inspiration, the company has launched a cross-platform campaign around the release of its latest catalogue.
Canada has three chances at Media Lions
Nominations have been announced for Media, Outdoor and PR, while Canada is shut out of Creative Effectiveness.
HGTV Canada and Ikea partner on miniseries
Produced by Shaw, “Quick & Easy Room Makeover” will be hosted online in a plan arranged by Jungle Media, with creative developed by Leo Burnett.
AToMiC Awards finalists revealed
Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.
Ikea Canada owns the entire home
The furniture retailer tones down the humour and ups the sentimentality with a campaign by new AOR Leo Burnett.
