Articles Tagged ‘In a TIFF’


In a TIFF: Bell Media expands its presence

Inheriting an opening night sponsorship from Astral and launching a Twitter Mirror on eTalk are among the media co’s new activations at this year’s festival.


In a TIFF: Rogers Media expands coverage

The media co is bringing more of its brands to the festival, with Cityline and Chatelaine adding elements to the Rogers Hospitality Suite.


In a TIFF: Pizza Nova sinks its teeth into sampling

The pizza chain is choosing to up the sampling ante over placing OOH ads, which it has done in the past, for this year’s sponsorship of the fest.

Live BBB

In a TIFF: Bell hits the streets

The media co takes its TIFF sponsorship up a notch with live cinema-inspired street art, interactive film modules and wider broadcast coverage on all of its platforms.


In a TIFF: Target gets into the festival spirit

The company is launching a hotel takeover, aimed at tastemakers in the city.


In a TIFF: live blogs the fest

Mercedes-Benz has signed on as the title sponsor for this year’s coverage.


In a TIFF: Diet Coke launches an ‘extraordinary’ look

The beverage brand will be using the festival to introduce its new voice to Canadians.

TIFF Champagn

In a TIFF: Champagne Perrier-Jouet toasts beauty

The luxury brand targets 25- to 50-year-old females with a TIFF photo exhibit and lounge.


In a TIFF: Lindt shares its secret

The Swiss chocolate brand talks to MiC about how it plans to reveal its truffle-making process.

HMV image

In a TIFF: HMV features its digital platform

The music sponsor talks to MiC about how it plans to put a spotlight on its online store during this year’s fest.


In a TIFF: L’Oreal follows the trends

The first-time sponsor of the film fest speaks to MiC about its promotional plans.