Articles Tagged ‘Index Exchange’

Programmatic2

Index Exchange announces support for Unified ID 2.0

The new identifier has been developed to offer addressability and attribution as the business goes cookie-free.

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ICYMI: Zoomer sells proprietary software for $7.5 million

Plus, Global gets a new afternoon show and Index reinforces the safety of its inventory.

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Which categories are increasing programmatic buys?

Several categories are on the upswing, including one that had all but disappeared for some time.

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Inside CBC’s new brand safety move

The pubcaster has paired with Index Exchange to make brand-safe buys more efficient.

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Is digital advertising getting back to growth?

While not quite pre-pandemic levels, Index Exchange’s findings show rebounds in some categories, although marketers are thinking shorter-term.

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‘C’ is for ‘Chrome to phase out cookies’

Experts from the agency and ad tech side weigh in on what this means for marketers, publishers and everyone in between.

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Index Exchange, Bell, Omnicom partner programmatically

The new partnership will make instream video available, keeping in tune with heavy video ad-spend trends.

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Roundel taps Index Exchange for unique data partnership

New tool developed by the two companies gives advertisers access to more customized audiences with the sharing of first-party data.

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Index Exchange introduces changes to header bidding

Adaptive Timeout, one of the company’s promised innovations for 2019, optimizes speed and location to improve user experience and publisher revenue.

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Index Exchange hires CFO, general counsel in Toronto office

Neil Dorken and Jason Cicchetti recently joined the growing adtech company.

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Index Exchange plans for 60% team growth

The company announced plans to hire 45 new engineers by the end of 2018.

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Podcasting gains momentum

The initial results of The Canadian Podcast Listener 2018 study show that the platform is gaining traction with adults.

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Index Exchange ups senior staffers amidst growth

Newly minted CRO Alex Gardner says the rise of programmatic means big things for the company.

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Adobe draws a hard line for SSPs on transparency

Advertising Cloud will only partner with those platforms that either eliminate exchange fees or fully disclose them.

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Google’s refunds greeted with cautious optimism in fraud fight

A new refund policy and a push for ads.txt have been well-received in Canada, but some questions remain unanswered.