Articles Tagged ‘IndexExchange’

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Index Exchange expands new identity tool for a post-cookie world

The product allows advertisers and buyers to understand where their audiences are present based on consented information.

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What’s in store for programmatic?

While some categories initially saw spikes or slow-downs in programmatic spending, things have since evened out.

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IndexExchange presses pause on bid caching

Sell-side platforms are rushing to say they don’t engage in the practice as players debate its validity.