Articles Tagged ‘Indigo’


Indigo made a podcast to reach a younger, wellness-minded audience

Well Said will also promote the retailer’s growing wellness assortment through a “Shop This Episode” feature.

Indigo Planning 1

Inside Indigo’s COVID Christmas media strategy

With a smaller marketing budget, the retailer brings media in-house and shifts to digital to try to manage in-store crowds.


Exchange Lab adds a VP

Edward Lee has joined the company to oversee its North American operations and business intelligence.


Spotted! HarperCollins gets into AR

The publishing company launches its first augmented reality-focused campaign at Indigo stores.