Articles Tagged ‘influencers’
Creator ads on social networks drive results across the entire funnel: study
Snapchat’s latest report analyzes the impact that creator-brand partnerships have on shopping habits.
Canadians trust brand employees over influencers: report
The the Leger DGTL 2025 study covers social media behaviours and preferences of different generational cohorts.
Hyundai makes big bet on influencer content
The automaker wants to show that its Tucson brand is suitable for not only adventurers.
BILI expands its social platform with CFL influencers
The extension allows brands to connect directly with athletes and their families.
Dulcedo acquires AI-based influencer marketing app Node
With the acquisition, the agency will offer AI-driven experiences to brands and influencers.
What influencers expect when working with brands
Peersway CEO Arnab Majumdar says some of the benefits agencies gain from working with influencers are an engaged audience and cost savings.
Cirque du Soleil launches influencer platform
The brand is offering advertisers access to its creative talent and content-creation capabilities for the first time.
Unilever CMO adds influencers to the ad fraud conversation
The CPG giant will no longer work with anyone who buys followers as CMO Keith Weed calls for “urgent action” to increase transparency.
Most micro-influencers do fewer than five campaigns per year: study
New global data from Bloglovin’ shows that on most platforms, small-scale creators are charging less than $250 per branded posts.
Building a successful influencer affiliate program: column
Influicity founder and CEO Jonathan Davids calls out what’s working and what’s not in Amazon’s affiliate marketing program.
Influencers and marketers are out of sync on budgets: study
A new study by Izea also found that the content influencers spend the most time creating isn’t necessarily what consumers enjoy the most.
Sponsored posts on the rise for influencers: study
A recent study by Influence Central found that Canadian social influencers are overwhelmingly female, highly educated and getting savvier about branded deals.
