Articles Tagged ‘ING Direct’


Battle of the Blades returns

ING Direct has signed on as a sponsor of the rebooted series, which kicks off with live episodes this Sunday on the CBC.

ING cheque

ING introduces an unbelievable service

The bank is launching its Cheque-in service with a multiplatform campaign that features a cast of mythical creatures.

ING car

ING encourages big savings

The bank has launched a new experiential and OOH campaign to show how saving on everyday items can pay off in the long run.


ING Direct buys big: Media Monitors

The financial institution bought the most airtime in Toronto, with Just for Laughs purchasing the most in Montreal for the week of May 27 to June 2.


A new top four in Toronto: Media Monitors

ING Direct leaps to the top of the radio-spend list in Toronto and Rogers Wireless is first in Montreal, for the week of May 6 to 12.

ING saver

ING searches for creative savers

The bank has partnered with Canadian band Walk Off The Earth for its YouTube-based “Canadian Superstar Saver Search” contest.

ING postings

ING Direct forms an alliance

To attract new clients, the bank launched a campaign that leverages RBC’s recent decision to shut down Ally Financial accounts.


ING’s explosive branding

A brand revamp by new AOR John St. positions the financial institution as a modern alternative to the big five banks.


ING Direct gives away cash with Red Flag Deals

The week-long deal marks the first partnership between a group buying site and financial institution.