Articles Tagged ‘Initiative Canada’
Predictions 2025: Helen Galanis on working towards a common goal
Media in Canada interviews executives at Canada’s leading agencies to get their take on what we can expect in 2025.
Spotted! Blackberry nostalgia pops up at the Eaton Centre
CBC has recut the Blackberry movie into a three-part TV series and is promoting it with a “historic” activation in Toronto.
How to build big media ideas
Initiative’s Christian Kern explains how to pin down something that can often feel abstract and ever-changing.
How to keep the spark alive working in media
A planner’s work isn’t always glamorous, but Initiative’s director of strategy Stephanie Freeman has advice on how to keep up your passion for the job.
Initiative hires new chief strategy officer
Sammy Rifai makes the jump from the creative world to lead the discipline and join the agency’s leadership team.
Why a strong culture is also good business for media agencies
Executives explain why making employees feel valued not only helps with recruitment and retention, but to do better work.
Initiative Canada hires first-ever head of analytics
Six data analysts have also been hired following a recent restructuring of the agency and its focus.
Initiative Canada adds to senior client team
The agency has hired Noah Vardon as VP, client business partner.
Pick your Platform: Adam Luck on the potential in your pocket
Initiative Canada’s new president on why mobile is still the most innovative platform out there.
