Articles Tagged ‘Initiative Canada’

Sammy Rifai

Initiative hires new chief strategy officer

Sammy Rifai makes the jump from the creative world to lead the discipline and join the agency’s leadership team.


Why a strong culture is also good business for media agencies

Executives explain why making employees feel valued not only helps with recruitment and retention, but to do better work.


Initiative Canada hires first-ever head of analytics

Six data analysts have also been hired following a recent restructuring of the agency and its focus.


Initiative Canada adds to senior client team

The agency has hired Noah Vardon as VP, client business partner.


Pick your Platform: Adam Luck on the potential in your pocket

Initiative Canada’s new president on why mobile is still the most innovative platform out there.