Articles Tagged ‘Initiative’
Why a strong culture is also good business for media agencies
Executives explain why making employees feel valued not only helps with recruitment and retention, but to do better work.
Mediabrands launches Inclusive Media practice
Justin Senior is leading the new unit, which is part of the agency network’s efforts to embed DEI into the ways it works across the Canadian media industry.
The forgotten art of psychology in advertising
Initiative strategy director Christian Kern explains why even the best ad tech and data can’t replace an understanding of the human mind.
From CARD: How media leaders are keeping teams connected
Our roundtable of agency execs share what they’re doing to keep their existing talent motivated.
From CARD: How are media leaders navigating recruitment?
Agency execs Shelley Smit, Kevin Johnson, Noah Vardon, Sarah Thompson and Devon MacDonald share what they’re doing to attract and retain talent.
Reddit partners with Mediabrands to expand ad opportunities
IPG agencies in Canada will gain access to an interactive tool that can algorithmically determine trending content on the platform.
Media buyers weigh in on the QR code comeback
Now that more people are more familiar with the tech, will brands use them to extend their connection with consumers?
Behind the Buy: RBC makes a big media splash at the Olympics
The comprehensive campaign includes a branded content strategy that spreads across channels from TV to TikTok.
Initiative, Wavemaker and Touche medal at 2021 AOY
This year’s virtual awards gala revealed the top three media agencies and Campaign of the Year.
2021 Media AOY Gold: Initiative weaves its own Storyline
While the media agency works to identify exposure opportunities for brands, its new content division aims to create relevance.
8 Lessons: The paradox of allyship and how we overcome it
Ishma Alexander-Huet concludes her series by examining the paradox of allies needing to be the ones to do the work, but not being able to do it without BIPOC.
8 Lessons: How being autistic helped me reach my goal
Ishma Alexander-Huet looks at how neurodiversity frequently intersects with the barriers BIPOC face in the workplace.
