Articles Tagged ‘Initiative’
Destination Canada and Spotify seek to attract European tourists
A digital campaign uses the streaming platform’s recommendation data to connect users to content about a different city or natural landmark.
How to keep the spark alive working in media
A planner’s work isn’t always glamorous, but Initiative’s director of strategy Stephanie Freeman has advice on how to keep up your passion for the job.
CBC renews AOR assignment with Initiative
The agency will continue to handle media duties across the pubcaster’s broadcast and digital properties.
Initiative hires new chief strategy officer
Sammy Rifai makes the jump from the creative world to lead the discipline and join the agency’s leadership team.
Why a strong culture is also good business for media agencies
Executives explain why making employees feel valued not only helps with recruitment and retention, but to do better work.
Mediabrands launches Inclusive Media practice
Justin Senior is leading the new unit, which is part of the agency network’s efforts to embed DEI into the ways it works across the Canadian media industry.
The forgotten art of psychology in advertising
Initiative strategy director Christian Kern explains why even the best ad tech and data can’t replace an understanding of the human mind.
From CARD: How media leaders are keeping teams connected
Our roundtable of agency execs share what they’re doing to keep their existing talent motivated.
From CARD: How are media leaders navigating recruitment?
Agency execs Shelley Smit, Kevin Johnson, Noah Vardon, Sarah Thompson and Devon MacDonald share what they’re doing to attract and retain talent.
Reddit partners with Mediabrands to expand ad opportunities
IPG agencies in Canada will gain access to an interactive tool that can algorithmically determine trending content on the platform.
Media buyers weigh in on the QR code comeback
Now that more people are more familiar with the tech, will brands use them to extend their connection with consumers?
Behind the Buy: RBC makes a big media splash at the Olympics
The comprehensive campaign includes a branded content strategy that spreads across channels from TV to TikTok.
Initiative, Wavemaker and Touche medal at 2021 AOY
This year’s virtual awards gala revealed the top three media agencies and Campaign of the Year.
