Articles Tagged ‘Initiative’

dairyFarmersCanadaMoon

Ads you’ll want to sleep through

The Dairy Farmers of Canada has launched a campaign targeting moments of the week when Canadians are most likely to be tired.

Nish_Shah_1

Initiative hires Nish Shah

The marketing exec is the agency’s new VP of strategy.

metroDairyFarmers

Dairy Farmers of Canada brings its product to the streets

The national organization has partnered with Metro to create street-side milk cartons as part of its latest campaign.

h&mHome

H&M paves a path to its new flagship

Details on Initiative’s buy around the redesigned store, which includes Canada’s second location of its home section.

angieMatchett

Initiative adds a director

Angie Matchett has moved from Starcom to the agency as it continues to build following the merger with M2 in Canada.

Helen Galanis

Helen Galanis to head Initiative

The former Rogers executive takes over as president of the agency, following the folding of m2 into the company.

money, Canada

m2 merges with Initiative

With this alignment, Leeanne Comish will be departing m2 while Adam Luck moves into a newly created role.

peterMears

Peter Mears upped to global role at Initiative

The former head of IPG Mediabrands in Canada has been promoted to a new role with the agency.

MusicShutterstock

Inside Spotify’s first 90 days in Canada

The demos and markets that are using the platform the most in the country to date.

tangerine

Tangerine goes for broke with media buy

With its biggest media buy to date, the financial institution is set to reintroduce itself to Canadians since changing its name from ING.

AdamLuck

Initiative names new president

Adam Luck is joining the agency and leading Canadian operations.

Indie88

Indie 88 spreads the word

The Toronto-based station is moving past word of mouth and launching its first consumer-facing campaign to attract listeners.

HarveyCarroll

Harvey Carroll on his jump to media

The new IPG Mediabrands Canadian CEO tells MiC about the opportunities he sees for media agencies to connect consumers with brands and the challenges of today’s rapid pace of change.

HarveyCarroll

IPG Mediabrands names new Canadian CEO

Harvey Carroll has been named to the position from his most recent role at Grip Limited.