Articles Tagged ‘Initiative’

Helen Galanis

Helen Galanis to head Initiative

The former Rogers executive takes over as president of the agency, following the folding of m2 into the company.

money, Canada

m2 merges with Initiative

With this alignment, Leeanne Comish will be departing m2 while Adam Luck moves into a newly created role.

peterMears

Peter Mears upped to global role at Initiative

The former head of IPG Mediabrands in Canada has been promoted to a new role with the agency.

MusicShutterstock

Inside Spotify’s first 90 days in Canada

The demos and markets that are using the platform the most in the country to date.

tangerine

Tangerine goes for broke with media buy

With its biggest media buy to date, the financial institution is set to reintroduce itself to Canadians since changing its name from ING.

AdamLuck

Initiative names new president

Adam Luck is joining the agency and leading Canadian operations.

Indie88

Indie 88 spreads the word

The Toronto-based station is moving past word of mouth and launching its first consumer-facing campaign to attract listeners.

HarveyCarroll

Harvey Carroll on his jump to media

The new IPG Mediabrands Canadian CEO tells MiC about the opportunities he sees for media agencies to connect consumers with brands and the challenges of today’s rapid pace of change.

HarveyCarroll

IPG Mediabrands names new Canadian CEO

Harvey Carroll has been named to the position from his most recent role at Grip Limited.

ING cheque

ING introduces an unbelievable service

The bank is launching its Cheque-in service with a multiplatform campaign that features a cast of mythical creatures.

ING car

ING encourages big savings

The bank has launched a new experiential and OOH campaign to show how saving on everyday items can pay off in the long run.

ING saver

ING searches for creative savers

The bank has partnered with Canadian band Walk Off The Earth for its YouTube-based “Canadian Superstar Saver Search” contest.

Kobo passion

Kobo shows off its passion

The e-reader company has kicked off “Reader’s Passion,” a global branding campaign with a heavy investment in TV.

ING postings

ING Direct forms an alliance

To attract new clients, the bank launched a campaign that leverages RBC’s recent decision to shut down Ally Financial accounts.