Articles Tagged ‘Innocean Worldwide Canada’

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People Moves: Innocean, MightyHive and more

Agencies and ad networks are staffing up on the account side.

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Spotted! Kia Canada aims to shift brand perception

The automaker’s interactive OOH display at Yonge-Dundas is part of a strategy to make itself synonymous with quality, not just price.

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Kia tells its design story

The carmaker’s media strategy for 2013 will see it promote the launches of its newly designed vehicles with a series of multi-platform campaigns.

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Kia shares plans for Super Sunday

Handled by ZenithOptimedia Canada, the car co’s digital and TV buy will preview its new spring campaign on game day.

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Hyundai gets positive

The auto co has launched five new TV spots to shift Canadian perception of the brand.