Articles Tagged ‘Innocean Worldwide Canada’

People Moves: Innocean, MightyHive and more

Agencies and ad networks are staffing up on the account side.

Spotted! Kia Canada aims to shift brand perception

The automaker’s interactive OOH display at Yonge-Dundas is part of a strategy to make itself synonymous with quality, not just price.

Kia tells its design story

The carmaker’s media strategy for 2013 will see it promote the launches of its newly designed vehicles with a series of multi-platform campaigns.

Kia shares plans for Super Sunday

Handled by ZenithOptimedia Canada, the car co’s digital and TV buy will preview its new spring campaign on game day.

Hyundai gets positive

The auto co has launched five new TV spots to shift Canadian perception of the brand.