Digital Spotscentre aims to provide news and entertainment to sports fans through Instagram Stories, with the goal being a boost in brand integrations.
The updates come following a big surge in users for the platform.
Advertisers can now add up to three stories, giving users 45 seconds of content.
Growth manager Simon Lejeune said strategies are tricky for mobile-only companies.
Jonathan Davids, founder and CEO of Influicity, offers lessons on the format that’s taken over the social app.
Facebook has brought ads and measurement insights to the disappearing content feature.