Articles Tagged ‘Instagram’

Canada Blue Jays

What got Canadians’ attention in 2015

Justin Bieber made the most advances in his Instagram following while people focused on global events, the Blue Jays and the Canadian dollar in 2015.

HuffpO lIVE

HuffPost uses election day to launch HuffPost Live!

HuffPost Canada is using its online platform to live stream the election, with a novel behind-the-scenes newsroom view in partnership with Periscope.


Instagram reaches 400 million mark

The photo-sharing platform hits a numbers milestone and shares Canada-specific brand case studies for Shomi, Mercedes-Benz and the Fairmont Hotel group.


Instagram adds the 30-second spot

The photo sharing platform has added new ad units as part of an update that also makes placements available to any Facebook-managed client.

shomi carousel

Instagram cultivates brands with carousel ads

The company has developed a new ad format, which allows multiple images per ad, with brand storytelling in mind.

Air Canada Instagram

Instagram high on inaugural Canadian ad rollout

The image-centric platform has rolled out its first advertising results, with Canadian Tire seeing an ad recall boost of 45%.

Copied from strategy - Kotex

Influicity launches Instagram search

The Toronto company will now allow brands and media agencies to search Instagram to scale their influencer campaigns.


Mobile main ad driver at Facebook for Q1

The social media co reports that nearly three-quarters of its ad revenue came from mobile for the first three months of 2015.


Brands look for ‘Insta’ results

Coca-Cola, TD and Ontario Tourism are all taking a run at reaching a youthful audience on the photo and video platform.


Scotiabank makes a play for millennials through Instagram

Why the brand decided to be the first bank to advertise on the platform in Canada.


Who’s noticing your brand on Instagram?

New research and takeaways from this week’s InstaCamp conference from founder Michael Scissons.

creator class

The Creator Class seeks to reach millennials

Produced by studio house Free, the new content platform has partnered with Canon for its launch and wants to work with brands that want to create culture, not ads.


Sport Chek and Target on what makes a good Instagram ad

Instagram ads are live in Canada for the first time today, with the two companies signed on as part of the six launch partners.


Instagram ads set to roll out in Canada

Users could begin to see sponsored posts from Canadian clients in the third quarter of this year.


Bud Light Digital Dreams promotes with Snapchat

The upcoming festival is targeting different segments of its audience through their corresponding social media networks, including skewing younger with the photo-based app.