Articles Tagged ‘Instagram’

shomi carousel

Instagram cultivates brands with carousel ads

The company has developed a new ad format, which allows multiple images per ad, with brand storytelling in mind.

Air Canada Instagram

Instagram high on inaugural Canadian ad rollout

The image-centric platform has rolled out its first advertising results, with Canadian Tire seeing an ad recall boost of 45%.

Copied from strategy - Kotex

Influicity launches Instagram search

The Toronto company will now allow brands and media agencies to search Instagram to scale their influencer campaigns.

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Mobile main ad driver at Facebook for Q1

The social media co reports that nearly three-quarters of its ad revenue came from mobile for the first three months of 2015.

instagramShutterstock

Brands look for ‘Insta’ results

Coca-Cola, TD and Ontario Tourism are all taking a run at reaching a youthful audience on the photo and video platform.

IndianaJones

Scotiabank makes a play for millennials through Instagram

Why the brand decided to be the first bank to advertise on the platform in Canada.

InstagramShutterstock

Who’s noticing your brand on Instagram?

New research and takeaways from this week’s InstaCamp conference from founder Michael Scissons.

creator class

The Creator Class seeks to reach millennials

Produced by studio house Free, the new content platform has partnered with Canon for its launch and wants to work with brands that want to create culture, not ads.

chek

Sport Chek and Target on what makes a good Instagram ad

Instagram ads are live in Canada for the first time today, with the two companies signed on as part of the six launch partners.

InstagramShutterstock

Instagram ads set to roll out in Canada

Users could begin to see sponsored posts from Canadian clients in the third quarter of this year.

DigitalDreams

Bud Light Digital Dreams promotes with Snapchat

The upcoming festival is targeting different segments of its audience through their corresponding social media networks, including skewing younger with the photo-based app.

Instagramfood

Omnicom signs deal with Instagram

The year-long deal is the first of its kind for the Facebook-owned platform.

Mattdipaola

Instagram Direct’s opportunities for brands

Matt Di Paola of Critical Mass shares his thoughts on the advertising possibilities the expansion could offer and the push to get paid spots on the service in Canada.

StrategyIG

Instagram to start offering ads

The Facebook-owned photo and video service has announced it will start rolling ads into the streams of users in the US in the next couple months.

3MCanada

3M goes digital

The company is focusing on a younger demographic with a new Instagram video project.