Articles Tagged ‘Integral Ad Science’

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Mobile video and audio to be key growth areas in 2022

IAS outlines the emerging trends and priorities expected to drive change in digital advertising in the year ahead.

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IAS expands Context Control to publishers

Media companies now have the option to do their own context-based targeting with the potential cookie alternative.

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Advertisers are focusing on optimizing programmatic quality over cost

A report from IAS and Ipsos shows quality path optimization is going to be a major priority over the next year.

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ICYMI: Spark Foundry links up with the DMZ

Plus, IAS gets Facebook accreditation and TheScore’s acquisition closes.

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IAS creates a unified platform for digital reporting

IAS Signal aims to provide a single source to measure the impact of cross-platform digital campaigns.

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Industry efforts are putting a big dent in brand safety risk

IAS’ first half report also finds that the burgeoning connected TV category is also delivering high viewability.

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Integral Ad Science buys connected TV platform Publica

IAS plans to use the acquisition to build an addressable CTV ad platform.

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Integral Ad Science begins to automate brand safety

The company has teamed with the Global Disinformation Index to help advertisers avoid pages that are spreading misinformation.

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Anticipating post-pandemic consumer behaviour: study

The IAS U.S. study foresees a slight uptick in spending on social activities, while convenience is still a priority.

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Twitter users prefer contextually relevant ads: study

The findings from the independent study also indicate that Twitter users are willing to share data for personalization and choose mobile for their social media needs.

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Admix In-Play ads now verified by IAS

Measurement and verification give advertisers assurance of brand safety and effectiveness of mobile gaming campaigns.

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Global ad fraud rates improving: report

Canada was the only market to witness a decrease in brand risk and lower shares in the alcohol and illegal drugs categories.

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IAS and Xandr partner to provide more programmatic context

Sentiment analysis layered into contextual targeting provides more safety for brands and their ad placement.

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How ad placement affects brand perception

Whether or not a brand meant for its ad to end up on a site, it still affects the way viewers perceive it.

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People Moves: MediaCom, Integral Ad Science and more

Plus, one of Toronto’s e-sports franchises has upped its management.