Articles Tagged ‘Integral Ad Science’

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Integral Ad Science buys connected TV platform Publica

IAS plans to use the acquisition to build an addressable CTV ad platform.

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Integral Ad Science begins to automate brand safety

The company has teamed with the Global Disinformation Index to help advertisers avoid pages that are spreading misinformation.

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Anticipating post-pandemic consumer behaviour: study

The IAS U.S. study foresees a slight uptick in spending on social activities, while convenience is still a priority.

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Twitter users prefer contextually relevant ads: study

The findings from the independent study also indicate that Twitter users are willing to share data for personalization and choose mobile for their social media needs.

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Admix In-Play ads now verified by IAS

Measurement and verification give advertisers assurance of brand safety and effectiveness of mobile gaming campaigns.

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Global ad fraud rates improving: report

Canada was the only market to witness a decrease in brand risk and lower shares in the alcohol and illegal drugs categories.

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IAS and Xandr partner to provide more programmatic context

Sentiment analysis layered into contextual targeting provides more safety for brands and their ad placement.

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How ad placement affects brand perception

Whether or not a brand meant for its ad to end up on a site, it still affects the way viewers perceive it.

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People Moves: MediaCom, Integral Ad Science and more

Plus, one of Toronto’s e-sports franchises has upped its management.

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What the future holds, according to the IAB

The future is viewable, but is it brand-safe?

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Risky impressions on the rise in Canada: study

Integral Ad Science’s second bi-annual study shows violence, bad language and adult content are becoming bigger threats to brands on desktop.

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Juice Mobile makes push on 100% viewability for mobile

The move toward greater viewability follows a recent Google study indicating 83% of ads are seen on mobile, over 54% on desktop.

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TubeMogul antes up against fraud with new partnership

The global video ad platform is partnering with Integral Ad Science to ensure campaigns are getting the correct impressions.

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Nielsen expands partnership with Integral Ad Science

The two companies will work together to power viewability measurement globally within Nielsen Online Campaign Ratings.