Articles Tagged ‘Integral Ad Science’

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How ad placement affects brand perception

Whether or not a brand meant for its ad to end up on a site, it still affects the way viewers perceive it.

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People Moves: MediaCom, Integral Ad Science and more

Plus, one of Toronto’s e-sports franchises has upped its management.

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What the future holds, according to the IAB

The future is viewable, but is it brand-safe?

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Risky impressions on the rise in Canada: study

Integral Ad Science’s second bi-annual study shows violence, bad language and adult content are becoming bigger threats to brands on desktop.

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Juice Mobile makes push on 100% viewability for mobile

The move toward greater viewability follows a recent Google study indicating 83% of ads are seen on mobile, over 54% on desktop.

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TubeMogul antes up against fraud with new partnership

The global video ad platform is partnering with Integral Ad Science to ensure campaigns are getting the correct impressions.

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Nielsen expands partnership with Integral Ad Science

The two companies will work together to power viewability measurement globally within Nielsen Online Campaign Ratings.