Articles Tagged ‘Interactive Advertising Bureau’
Bill C-27 has its second hearing at the House of Commons
The act has the support of regulatory bodies in the industry.
Ads.txt adoption still under 50%: study
With more and more ads traded programmatically, the pressure is on to clean up the supply chain.
What to know about ads.cert
Industry experts gear up for the adoption of Ads.cert, the next stage of the IAB’s fraud fighting initiative, ads.txt.
To see or not to see: ad viewability study
In Canada 61% of online ads qualify as seen, compared with the global average of 54%, according to Google research on ad viewability.
Starcom MediaVest Group hires new VP of digital media
Scott Atkinson has been hired to lead the digital strategy and activation for TD Bank in the newly created role.
